Master Tourism Marketing Management - Máster en Gestión Turística y Marketing

The Tourism & Hospitality Industries: This unit will provide you with a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from industry.
Business Strategy & Finance: This looks at the foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You´ll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
Tourism Marketing Innovation: This unit will provide you with the academic knowledge and professional skills to study marketing innovations in the tourism and hospitality context. The emphasis is on a strategic approach and a global perspective is adopted.
eTourism & Digital Marketing: This unit explores how information technology and digital competence determines the competitiveness of tourism and hospitality organisations and destinations. This unit examines the latest developments in technological revolutions and applies them to the tourism and hospitality industries.
Destinations: Contexts for Tourism & Hospitality: Placing the tourism destination at the heart of discussion, this unit explores the physical, conceptual and administrative spaces in which tourism and hospitality activities occur, and as such provide the context for an exploration of the complex and interrelated activities of tourist activities. The unit will be international in nature, drawing on examples and practices from developed and developing nations.
Dissertation: The 15,000-word dissertation is the conclusion of your learning experience, where you’ll carry out a detailed research project into any aspect of tourism marketing of your choice.