Accredited by The Tourism Management Institute, we are one of the top universities in the world for the study of tourism and hospitality, 10th in the world for hospitality and leisure management according to the QS University Rankings 2019 and 2nd in the UK (10th in the world) for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2019.
This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.
Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.
You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.
The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement. You can also undertake a semester abroad as part of your course. You can study in a range of countries worldwide at the end of the taught component of your Master’s degree.
A Bachelors Honours degree with 2:2 in any subject or equivalent.
International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
The Tourism & Hospitality Industries: This unit will provide you with a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from industry.
Business Strategy & Finance: This looks at the foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You´ll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
Tourism Marketing Innovation: This unit will provide you with the academic knowledge and professional skills to study marketing innovations in the tourism and hospitality context. The emphasis is on a strategic approach and a global perspective is adopted.
eTourism & Digital Marketing: This unit explores how information technology and digital competence determines the competitiveness of tourism and hospitality organisations and destinations. This unit examines the latest developments in technological revolutions and applies them to the tourism and hospitality industries.
Destinations: Contexts for Tourism & Hospitality: Placing the tourism destination at the heart of discussion, this unit explores the physical, conceptual and administrative spaces in which tourism and hospitality activities occur, and as such provide the context for an exploration of the complex and interrelated activities of tourist activities. The unit will be international in nature, drawing on examples and practices from developed and developing nations.
Dissertation: The 15,000-word dissertation is the conclusion of your learning experience, where you’ll carry out a detailed research project into any aspect of tourism marketing of your choice.
Air Transport & Tourism: The aim of the unit is to develop your awareness of the role of aviation management in the successful planning and development of international tourism. It will evaluate the potential barriers to continued growth and explore the conflicts and challenges of meeting both economic and environmental targets, highlighting the contribution of aviation to greenhouse gas emissions (GHG).
Conference Tourism: Here, you´ll reflect on the conference sector´s growth, and examine its present state by identifying the size, value, trends and growth of major conference destinations throughout the world. You´ll also suggest how destinations and venues can develop a better conference product.
Crisis & Disaster Management: You´ll develop a systematic understanding of the unique needs and critical resources that exist within key sectors and activities of Tourism, Hospitality and Events. You´ll complete a number of strategic and tactical planning exercises aimed at addressing the need to integrate tourism and events within risk reduction, response and recovery strategies.
Design for Tourism & Hospitality: This unit addresses the role and significance of design in and for the tourism and hospitality industries at the level of individual businesses and organisations or sites and events. It considers the design of tangible and intangible objects or ‘things’ such as buildings (exteriors and interiors), maps and guides, souvenirs, live events, corporate identities, business processes, and servicescapes
Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There´s a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or a venture in an existing organisation.
Food Design & Marketing: This unit focuses on food in terms of its aesthetics, the processes and tools used, and the spaces where food is prepared, distributed and consumed, and how these are promoted and communicated to the consumers.
Global Food & Drink: The unit will provide an in-depth analysis of the role of food and drink in the international hospitality, tourism, retail and events business environment. An understanding of the nature of our relationship with food socially, economically, politically, environmentally and in terms of technology is a valuable addition to other strategic and operational areas of expertise.
Sport Tourism: Learn about the features of sport tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers. You´ll explore how sport, tourism and events interact.
Tourism & the Media: This unit will develop your ability to critique and apply media theories, practices and discourses in relation to tourism.
Tourism Culture & Society: The unit explores the principles, concepts and practices of tourism from the perspective of social science and cultural studies theories. More specifically, the unit discusses the contributions of social science disciplines in understanding the multiple dimensions and manifestations of tourism globally.
Tourism Management & the Natural Environment: This unit focuses on the complex relationships between the tourism industry and the natural environment, and the ways in which tourism can be managed to ensure that it contributes to biodiversity and conservation.
This course provides you with the opportunity to become immersed in the Faculty of Management and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.
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