Bournemouth University

Master in Marketing Management (Retail) - Máster en Dirección de Marketing Digital (Minoristas)

Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    Unlimited number of Scholarships available
    UK, CI and ROI students: £8,000-£12,000 for full-time study

    International students: £12,500-£16,500 for full-time study
  • Comienzo:
    Septiembre 2024
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MSc in Marketing Management (Retail)


This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts for operating and marketing a retail business.


A Bachelors Honours degree with 2:2 or equivalent in any subject.

International entry requirements
If English is not your first language you´ll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading.


We have been offering courses in this subject since 1989, with over 700 alumni, many of whom are now in senior managerial positions
You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues
You will understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation
You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice
Choose to complete a 30-week work placement to get ready for retail and marketing-related roles once you graduate
Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors.


Marketing & Strategy: The unit aims to explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants. The Unit will also look at marketing against the backdrop of corporate strategy development, and establish the linkage between the two activities.
Retail Principles & Practice: This unit will introduce you to the structure and dynamic nature of retailing throughout the world. It examines the forces that are at work shaping the industry and the changes it makes in order to survive.
Digital Marketing: You will be introduce to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools
Omnichannel Strategy & Supply Chain management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations. This unit develops students’ critical understanding of the theoretical and practical application of sustainability and social marketing, and, draws upon the contemporary cross-disciplinary research to provide students with knowledge of the important developments in various areas of sustainable and social marketing thought and practice.
Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

Salidas profesionales

You will be prepared to undertake roles such as:

Digital Merchandiser
Retail Officer
Head of Marketing
Retail Marketing Manager
Retail Manager.

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