Bournemouth University

Master Marketing Management - Máster en Dirección de Marketing

Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    UK/ROI/Channel Islands: £9,500
    International: £15,750
  • Comienzo:
    Septiembre 2022
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Marketing Management MSc

Presentación

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. This course will provide you with an advanced understanding of business and marketing management techniques and methods.

Requisitos

A Bachelors Honours degree with 2:2 in any subject, or equivalent

International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Objetivos

Acquire knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance your leadership skills
Gain invaluable industry experience and build your network through a 30-week placement
Learn from research-active, industry-experienced academics who are engaged in areas such as consumer behaviour, branding and digital marketing
Create a significant piece of self-managed research in an area that you are passionate about
Benefit from the opportunity to undertake a Chartered Institute of Marketing (CIM) professional qualification, highly sought-after by employers
Graduate with the skills to pursue a successful career and lead at the cutting-edge of marketing, public relations, human resources, finance and many other industries.

Programa

Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.
Marketing & Strategy: You will explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants.
Managing People: You will develop your knowledge, skills and understanding of the theories and practices of organisational behaviour, especially in the area of people management, and how this can effectively contribute to positive organisational outcomes.
Omnichannel Strategy & Supply Chain Management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Marketing Communications & Brand Management: The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.
Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

Salidas profesionales

Marketing Manager
Marketing Strategist
Communications Manager
PR Manager
Marketing Operations Manager.

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Publicidad

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