Master´s Degree in Marketing Management FULL TIME - Dirección de Marketing

The Master’s in Marketing Management at ESIC University is a 100% English-taught programme designed for graduates and young professionals who want to understand, design and lead contemporary marketing strategies in global and digitally connected markets. In an environment shaped by digital transformation, AI-driven decision-making, customer-centricity and international competition, the programme combines strategic marketing, branding, communication, analytics and business management into one integrated learning experience.

The Master’s in Marketing Management is built for professionals who want to drive the full marketing process: from market insights and strategic positioning to omnichannel activation, customer experience and brand value creation. Everything is practical, internationally oriented and closely connected to current business realities.

MASTER’S DEGREE + CERTIFICATE IN APPLIED AI FOR PROFESSIONALS
FOUNDATIONS, GOVERNANCE AND PRODUCTIVITY
Master artificial intelligence to accelerate your career and drive change across organisations. A different approach to AI training: business-focused, decision-led and action-oriented. This certificate goes beyond technology; it is designed to develop professionals who can effectively work with AI, oversee its implementation and make informed decisions. Through this programme, you will acquire the key skills to:

Work with AI using structured methodologies and critical thinking.
Enhance productivity across any business function.
Make informed decisions in automated environments.
Design practical, real-world AI-powered solutions.

MMM is designed for recent graduates and young professionals who want to build a career in marketing, branding, communication and business strategy within an increasingly international and digitally connected environment. The programme welcomes students from diverse academic backgrounds and brings them together in a fully English-speaking and highly multicultural learning environment.

Understand and master models, core concepts and methods in marketing, as well as their application in business practice to address real-life issues.

Identify and manage key marketing-related variables to become integrated into corporate goals and short- and long-term strategies.

Design effective marketing strategies and plans that operate successfully in traditional, digitalized and hybrid business environments across different industries and sectors.

Produce, maintain and enhance competitive international marketing plans that contribute to business goals while placing customer-centricity at the core of decision-making.

Develop marketing-related KPIs and monitor their evolution in order to facilitate agile corrective actions across local and international environments.

Behave according to established ethical principles when making decisions related to marketing policies and practices, while developing communication abilities and critical thinking skills to influence and lead stakeholders effectively.

1. PROFESSIONAL DEVELOPMENT AND NETWORKING
2. STRATEGIC MANAGEMENT
3. Leadership and Personal Development
4. Marketing Strategy and Brand Management
5. COMMERCIAL MANAGEMENT
6. GO TO MARKET
7. CUSTOMER CENTRICITY
8. Final project
9. International Extension

Key Account Manager
Product or Brand Manager
Trade Marketing Manager
Customer Experience Manager
Sales Manager or Business Development Manager
Marketing Director
Chief Communication Officer
Chief Marketing Officer