Master´s Degree in Marketing Management FULL TIME - Dirección de Marketing
Imparte:
ESIC Business & Marketing School-
Imparte:
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Modalidad:Presencial en Madrid
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Precio:Consultar rellenando el formulario
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Comienzo:Octubre 2026
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Lugar:Madrid
España -
Horario:Tardes
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Duración:60 ECTS
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Idioma:El Master se imparte en Inglés
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Titulación:Upon successful completion of the program, you will receive the University Private Degree in Marketing Management issued by ESIC University. This degree is not officially recognized by the government and does not grant access to official qualifications. If you wish to pursue an official Master’s Degree, you can consult our catalog of official programs.
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Otras Convocatorias:
Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You´ll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.
This Master´s is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.
You will learn to understand and master the key concepts and methods of marketing and their application in business practice, laying the foundation to analyze, interpret, and act in real business contexts.
1. MODULE 1: STRATEGIC MANAGEMENT
2. MODULE 2: MARKETING STRATEGY AND BRAND MANAGEMENT
3. MODULE 3: LEADERSHIP AND PERSONAL DEVELOPMENT
4. MODULE 4: COMMERCIAL MANAGEMENT
5. MODULE 5: GO TO MARKET
6. MODULE 6: CUSTOMER CENTRICITY
7. PROFESSIONAL DEVELOPMENT AND NETWORKING
8. MASTER’S FINAL PROJECT
Key Account Manager
Product or Brand Manager
Trade Marketing Manager
Customer Experience Manager
Sales Manager or Business Development Manager
Marketing Director
Chief Communication Officer
Chief Marketing Officer
