Universidad Rey Juan Carlos

Master´s Degree in International Tourism Management

Universidad Rey Juan Carlos
  • Imparte:
  • Modalidad:
    Presencial en Madrid
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2020
  • Lugar:
    URJC
    Calle Quintana, 21
    Madrid
    España
  • Duración:
    60 ECTS
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master´s Degree in International Tourism Management

Presentación

Students who have a Spanish university degree or another degree issued by an institution of the European Higher Education Area that allows in the country, issuer of the degree, to study a Master´s degree.

Requisitos

General entry requirements:

The student´s profile is the one who is holder of an university degree and is interested on the applied research and the management in the tourism field.

The most adequate candidates for studying the Master´s Degree in International Tourism Management shall be those candidates who are holders of a Bachelor´s Degree in Tourism or holders of other field such as: economical sciences, legal sciences, social sciences and human sciences.

It will be taken into account the following merits:

Academic Record (50%)

Knowledge of English (minimum level B2) (20%)

Tourism professional experience (20%)

Specialized tourism training (10%)

Terms and Conditions or special entry exams:

A B2 Level of English required

If it is needed, it will be assessed the student´s resume by taking into account his/her work experience, his/her interests according to the master´s objectives, as well as, his/her academic record.

Objetivos

The Master´s degree is made up of 60 credits and is developed in an academic year. The courses, that are made up of the first 24 credits (fundamentals), are compulsory. The speciality is made up of 18 elective credits. The Master´s dissertation and the internships can be done over the year. The teacher´s planning will be explained later.

Students must choose between one of the two elective courses (course 2 or course 3)

Each of the courses of the speciality are made up of the offered itineraries: Management of Tourist Companies and Planning of Tourist Destinations. The last course includes the UNESCO course that integrates topics and seminars multidisciplinarily and throughout the subjects, whose objective is the ´Tourism Management of Human Heritage Sites´. The UNESCO course is part of the UNITWIN Universities Network and UNESCO Lectures about ´Tourism, Culture and Development.

Programa

MÓDULE I: FOUNDATIONS (COMPULSORY)

International Tourism Economics: Impacts and Models.
Research Methods in Tourism
Legal Environment in the Tourism Industry
Management accounting: planning and control
Information Technology and Systems
Leadership and Management Skills
Environmental Sustainability in the Tourism Industry
Quantitative Methods for Decision Making in Tourism

MODULE II: INTERNATIONAL MARKETING MANAGEMENT (ELECTIVE) *

International Marketing Management
International Tourism and Hospitality Consultancy
Strategic Management in the Tourism Industry
Entrepreneurship in Tourism: The Business Plan
Fundamentals of Revenue Management

MODULE III: TOURISM DESTINATION MANAGEMENT (included module UNESCO) (ELECTIVE)*

Cultural Heritage Management
Historic Routes and Cultural Itineraries
Sustainable Tourism in Natural Protected Areas
Tourism Destination Management
Case Studies of the World Heritage Sites by UNESCO (Different Seminars)

MÓDULE IV: MASTER’S DEGREE FINAL PROJECT


Internship
Master’s degree Final Project

*WHEN YOU WILL COMPLETE THE ENROLMENT PROCESS IN THIS MASTER, PLEASE YOU HAVE TO SELECT AMONG SUBJECTS OF MODULE II OR MODULE III (one side or the other). THIS IS DUE TO THE UNFOLDING FOR THE MASTER IN THIS TWO ITINERARIES

Competencias

Basic Competences:

CB6 - To have and understand different types knowledge that build the foundations and give the opportunity to be original with the regard to the development and/or use of ideas in a research setting
CB7 - That our students can use different types of knowledge and their abilities for solving problems in new or unusual environments in the most ample (or multidisciplinary) contexts related to this study field
CB8 - That the students are able to integrate the different types of knowledge and tackle with the complexity of formulating judges from a piece of information that can be complete or incomplete, but that includes reflexions about the social and ethic responsibilities related to the use of knowledge and judges
CB9 - That students can communicate their conclusions, knowledge and last reasons provided before specialized and non specialized public clearly and without ambiguities
CB10 - That students acquire learning skills that enable them to continue studying by following an autonomous or self directed method

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