Imparte:
Bournemouth UniversityDevelop your strategic tourism management skills and gain the knowledge to succeed in this dynamic sector. This master's course will provide you with a deep understanding of tourism's economic, social, and environmental impacts, equipping you to create sustainable and responsible tourism practices.
A Bachelors Honours degree with 2:2 in any subject.
If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component.
This MSc Tourism Management is designed for graduates with a background in tourism, hospitality, business, or related fields. It is also suitable for professionals currently working in the tourism industry who are looking to enhance their knowledge and skills and advance their careers. The course welcomes students from diverse backgrounds and nationalities, fostering a global learning environment.
On this course you will:
* Develop a critical awareness of current issues in tourism management, examining both theoretical and practical perspectives.
* Gain a comprehensive understanding of the complexities of the tourism industry, including its economic, social, and environmental dimensions.
* Evaluate different business strategies for tourism management and develop your ability to apply theoretical knowledge to real-world situations.
* Enhance your research and analytical skills, enabling you to conduct independent research and contribute to the body of knowledge in tourism management.
* Acquire the skills to effectively manage tourism organizations and destinations, with a focus on sustainability and ethical considerations.
* Understand how to work in multicultural teams, and how to manage international and cross-cultural projects
* Apply advanced research techniques and data to analyse the trends in tourism
* Develop a strategic focus with knowledge of current issues and future direction for the industry
* Enhance your research and analytical skills
Core units include:
* Destination Management and Planning:
Explore the principles and practices of destination management and planning, focusing on sustainable development and responsible tourism.
* Tourism Consumer Behaviour:
Understand the motivations, preferences, and decision-making processes of tourism consumers, enabling you to develop effective marketing strategies.
* Tourism Policy and Sustainability:
Examine the policy frameworks that govern the tourism industry and explore strategies for promoting sustainable tourism practices.
* Research Methods for Tourism Management:
Develop your research skills and learn how to conduct independent research in the field of tourism management.
* Strategy and Leadership in Tourism:
Develop advanced knowledge and skills in leadership and management in the field of tourism
* Dissertation
Optional units include:
* Events Management
* Hospitality Management
* Digital Marketing and Analytics
Graduates find employment in destination management organizations, tourism marketing, sustainable tourism development, consultancy, hospitality management, and event management. The degree also prepares students for research roles or doctoral studies. It allows the graduates to have a strategic, management or analysis role in the tourism industry.