This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.
While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.
You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.
A Bachelors Honours degree with 2:2 in any subject, or equivalent.
International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.
Marketing & Strategy: You will explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants.
Omnichannel Strategy & Supply Chain Management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Marketing Communications & Brand Management: The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.
Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations.
Digital Marketing: You will be introduced to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.
Digital Marketing Manager
Social Media Manager
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