• Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    5.100 €
  • Comienzo:
    Octubre 2017
  • Lugar:
    C/ Torrent de l’Olla nº 208
    Barcelona 08012
    España
  • Horario:
    Viernes de 18h a 21h y Sábados cada 15 dias de 9h
  • Idioma:
    El Curso se imparte en Inglés
  • Otras Convocatorias:

    Presentación

    Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.

    The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry.

    Dirigido

    a) Graduates in Tourism.
    b) Professionals in need of upgrading and wishing to expand their business horizons.
    c) Companies seeking staff expertise.
    d) Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

    Objetivos

    - Provides knowledge in digital tools and social networks
    - Establish relationship marketing, direct and customer loyalty in digital environments
    - Knowledge of the theories and methods of “Revenue Management”.
    - Educate and train professionals to generate impact on revenue growth in hotels and restaurants.

    Programa

    1.E- TOURISM MARKETING

    Reinventing Traditional Tourism Marketing
    Positioning and Digital Brands
    Digital capture and segmentation strategies
    The importance of planning communication: Net Strategy
    The Digital Web
    Digital Tools and Social Networks
    Relationship Marketing, Direct and Customer Loyalty in digital environments
    Web Analytics : Measurement and Quantification in e-Tourism

    2. REVENUE MANAGEMENT

    Policies and Objectives ” Revenue Management”
    Establishing the basis for a program of ” Revenue Management”
    Space Management
    Optimal Rate Policies and Calculations
    Rate Control, Availability and “overbooking ”
    The Management Group
    Technology Topics
    Time Management
    Analysis and implementation
    Final project

    Salidas profesionales

    - Revenue Manager
    - Hotel Manager or deputy
    - Head of Catering and restaurants
    - Purchasing Manager
    - Food and beverage director

    INSA offers the possibility of internships in companies during the period of delivery of the Master’s

    ¡Infórmate ahora sin compromiso!

    Publicidad

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