MA Advertising-Máster en Publicidad

Elevate your advertising career with our MA Advertising course. Develop advanced skills in creative strategy, campaign planning, and digital innovation. Learn from industry experts and build a portfolio to showcase your talent.

A Bachelors Honours degree with 2:2, or equivalent.
If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component.

This MA Advertising course is designed for graduates with a bachelor's degree in advertising, marketing, communications, or a related field. It is also suitable for professionals with relevant industry experience who are seeking to advance their careers in advertising. We welcome applicants from diverse backgrounds and nationalities who are passionate about advertising and eager to develop their skills and knowledge.

This MA Advertising degree will enable you to:

* Understand the structure, economics, and strategic thinking of the advertising industry.
* Develop critical thinking and problem-solving skills to address complex advertising challenges.
* Master the creative process from idea generation to campaign execution.
* Gain expertise in digital advertising platforms and technologies.
* Apply research methods to understand consumer behavior and market trends.
* Develop strong communication and presentation skills.
* Build a professional portfolio showcasing your advertising work.
* Critically evaluate advertising campaigns and strategies.
* Collaborate effectively in teams to develop innovative solutions.
* Prepare for leadership roles in the advertising industry.

The MA Advertising programme covers a range of modules including:

* Advertising Principles and Practice
* Creative Strategy and Development
* Digital Advertising and Marketing
* Consumer Behaviour and Insights
* Research Methods for Advertising
* Campaign Planning and Management
* Advertising Ethics and Regulation
* Portfolio Development
* Dissertation or Major Project.

Students will also have the opportunity to work on live briefs and collaborate with industry partners.

Graduates can pursue various career paths, including:

* Advertising Account Manager
* Creative Director
* Media Planner
* Digital Marketing Manager
* Brand Manager
* Marketing Consultant
* Social Media Manager
* Market Researcher.

Graduates have found employment in advertising agencies, marketing departments, media companies, and other related organizations.