The Sports Management MBA at EU Business School is an interdisciplinary program designed to teach management skills such as sports marketing and management, sports advertising, media relations and sports sponsorship programs. The industry offers diverse and dynamic opportunities ranging from involvement in professional sports to managing events and private, public and corporate health and fitness clubs. Increasing awareness of fitness and wellness and the popularity of professional sports results in marketing and media opportunities and sponsorships. Sporting events, whether they are small local competitions or large events with worldwide exposure, require professional managers to ensure maximum benefit for all stakeholders. The curriculum is designed to prepare students for a wide range of managerial positions in sport-related fields.
Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.
Proof of English fluency: TOEFL score 233 (computer-based), 577 (paper-based), 89 (Internet-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent
Candidates must also meet two of the following:*
A minimum grade point average (GPA) of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
2+ years of professional work experience (may include military service)
* Students not meeting these criteria will have an interview with the Dean and will be considered on a merit basis. For more information please contact the Admissions Department of your chosen campus.
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development
MSP 301 - Sports Marketing Management
MSP 302 - Financial Management Applications to Sport
MSP 303 - Sports Sponsorship
MSP 304 - Sports Management Issues
MSP 305 - Crafting Unique Sports Events
EU Research & Dissertation Seminars*, EU Dissertation
The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries.
Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar.
The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world:
Development of new sport-related media
Optimization of new sports facilities
Expansion of online games and betting
Sports, the environment and sustainable development
Sports organization within companies
Charity sports and sponsorship
Sports ethics and society
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