Bournemouth University

Master Sport Management - Máster en Gestión Deportiva

Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    Unlimited number of Scholarships available
    UK, CI and ROI students: £8,000-£12,000 for full-time study

    International students: £12,500-£16,500 for full-time study
  • Comienzo:
    Septiembre 2024
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Sport Management MSc (Full-time, Part-time)


Advance your knowledge of the processes that have contributed to the emergence of sport as a global phenomenon and learn to critically assess and act on the implications for the future development and management of sport.


A Bachelors Honours degree with 2:2 in any subject or equivalent.

International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.


Expand your knowledge about a range of sport management theories, international marketing tactics and analyse sport operations and leadership styles
Choose to complete a 30-week work placement to enhance employability and improve your performance as a manager
Learn from a team of research-active expert academics who have strong ties with industry
Benefit from the flexibility and study this course part-time or full-time
Engage and network with industry guest speakers, who offer specific sport management knowledge, experience and insights
Graduate with the skills and expertise to succeed within roles such as sport development, international sport event management and sport business.


Contemporary Issues in Sport Management: This unit will introduce you to the nature, structure, environment and context of sport. It will also develop your critical understanding of contemporary controversies in sport management which will enable you to explore the problematic aspects of understanding and applying management practice to sport.
Sport Business Analytics: In this unit you will apply sport management theories to real-world problems that can be addressed and/or better understood through the collation of various forms of qualitative and quantitative data from a range of digital environments.
Managing Operations, People & Leadership: You will develop an understanding of how different types of sports operations analyse, plan, manage and evaluate operational resources necessary for the delivery of sports opportunities. You will also develop a critical awareness of the complexities of human resource management and leadership theory as applied to sports organisations.
Strategic Sport Management: You will develop the ability to undertake strategic analysis, develop strategic plans and understand the key issues in terms of strategic implementation relevant to public, private and voluntary sector organisations using a broad range of strategic tools, models and theories.
International Sport Marketing: You will develop the ability to undertake marketing analysis, develop strategic marketing plans and understand the key issues in terms of strategic implementation relevant a wide range of international organisations using a broad range of strategic tools, including models and theories.
International Sport Event Management: This unit will encourage you to think critically about global contexts for sport events and how management practices may vary according. In doing so, the unit will focus on the management of sports organisations, the role and importance of stakeholders, collaborators and delivery organisations in the organisation, provision and outcomes of sports events.
Dissertation: You will have the opportunity to demonstrate breadth of knowledge and analytical techniques through the preparation and presentation of a rigorous and analytically sound dissertation concerning a particular sport issue. The dissertation is the conclusion of your learning experience, where you’ll carry out a research project. You’ll use and present your chosen research methodology before application within and through your research design. The final written element of the dissertation will demonstrate your ability to collect and analyse data and present your findings, as well as your understanding of ethical issues associated with sound research.

Salidas profesionales

As a Sports Management graduate, you will be prepared to undertake a variety of roles in sport, teaching, management, marketing and events, including positions in areas such as:

Sport development
Sport facility management
Sports marketing.
As you progress through the course, selecting an option unit and setting up your placement – should you choose to complete one – will help you establish the exact career path you want to follow, and the contexts in which you want to put your studies to use.

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