Master´s Degree in Sports Marketing and Communication - Marketing y Comunicación Deportiva

This 100% online Master´s degree, available in Spanish or English, allows you to combine your passion for sport with the world´s most innovative marketing strategies and lead the digital transformation in the sports industry. You´ll gain a 360º understanding of the industry through dynamic classes, unique experiences and training in a range of areas, from the practical application of marketing to event management and negotiation skills. Stay ahead of the pack by handling data analysis, technology and the latest trends (eSports and NFTs). Plan your international career with important figures from leading national and international outlets.

Holders of a bachelor´s degree in physical activity and sports sciences
Holders of a bachelor´s degree in sports management
Holders of a bachelor´s degree in administration and business management
Holders of a bachelor´s degree in marketing or in market research and techniques
Holders of a bachelor´s degree in journalism
Holders of a bachelor´s degree in advertising and public relations

Educate students in the different areas of sports marketing, from sports sponsorship to digital communication and strategy, and new trends.
Design strategic marketing campaigns for teams, sports events and athletes.
Develop communication skills with the different sport publics, including sponsors, athletes, teams and the media.
Design and manage sports content on digital outlets.
Develop negotiation skills as part of the activity of agenting and sports coaching.

Management and communication of sporting events

Strategic marketing in the sports industry

Media, platforms and content

Sponsorship and sports brand management

Sports representation

Introduction to Marketing

Digital assets and technology in the sports industry

Data analysis in sports

Innovation management in sport

External Academic Internships

Final Master´s Project (TFM)

Sports marketing director
Sponsorship and sports event manager
Sports marketing consultant
Brand and sports communication manager
Data analyst in the sport market
Specialist in digital sports marketing