Master`s Degree in Digital Marketing - PART-TIME
Imparte:
ESIC Business & Marketing School-
Imparte:
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Modalidad:Presencial en Navarra / Nafarroa
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Precio:Consultar rellenando el formulario
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Comienzo:Octubre 2026
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Lugar:Navarra / Nafarroa
España -
Duración:60 ECTS
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Idioma:El Master se imparte en Inglés
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Titulación:Upon successful completion of the program, you will be awarded the Master’s Degree in Continuous Education in Digital Marketing, issued by ESIC University. This Master´s degree is a non-official qualification and does not grant access to doctoral programs.
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Otras Convocatorias:
The goal of the Master´s Degree in Digital Marketing is to enhance your professional competitiveness through the most comprehensive training in digital marketing. Experience a hands-on learning journey focused on real digital projects covering key areas such as digital strategy, online positioning, data management supported by technology, the strategic use of social media, and E-commerce geared towards omnichannel integration.
The program prepares you to lead digital marketing with a strategic vision, manage data-driven processes across organizations, make decisions based on business impact, and fully review all digital marketing disciplines structured along the sales funnel, ensuring a customer-centric perspective.
You will also develop leadership and management skills to grow within any organization and establish yourself as a leading professional in the field.
This master’s degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business, who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.
Integrate the digital marketing function
Lead digital marketing plans
Develop digital projects
Optimize time to market and media investment
Develop strategic digital ecosystems
Advanced management of the digital marketing funnel
1. THE DIGITAL MARKETING STRATEGY
2. DIGITAL PRESENCE: WEB PROJECT
3. DIGITAL RELEVANCE: SEO & SEM
4. CUSTOMER CENTRIC DATA
5. LEADERSHIP & MANAGEMENT SKILLS
6. DIGITAL MARKETING PLAN – STRATEGY, PLANNING & PERFORMANCE
7. DIGITAL TRAFFIC
8. FROM E-COMMERCE TO OMNICHANNEL
9. PROFESSIONAL DEVELOPMENT & NETWORKING
10. FINAL PROJECT
PRACTICAL ACTIVITIES
AI Generative Tools
Xeerpa Workshop
Carto DB Workshop
Similarweb Workshop
Digital Communication Coordinator
Digital Strategy Analyst
E-commerce Coordinator
Social media Manager
Performance Marketing Executive
Growth Marketing Specialist
CRM & Automation Assistant
Digital Communication Executive
Digital Marketing Specialist
