Master`s Degree in Digital Marketing - PART-TIME

The goal of the Master´s Degree in Digital Marketing is to enhance your professional competitiveness through the most comprehensive training in digital marketing. Experience a hands-on learning journey focused on real digital projects covering key areas such as digital strategy, online positioning, data management supported by technology, the strategic use of social media, and E-commerce geared towards omnichannel integration.

The program prepares you to lead digital marketing with a strategic vision, manage data-driven processes across organizations, make decisions based on business impact, and fully review all digital marketing disciplines structured along the sales funnel, ensuring a customer-centric perspective.

You will also develop leadership and management skills to grow within any organization and establish yourself as a leading professional in the field.

MASTER’S DEGREE + CERTIFICATE IN APPLIED AI FOR PROFESSIONALS
FOUNDATIONS, GOVERNANCE AND PRODUCTIVITY
Master artificial intelligence to accelerate your career and drive change across organisations. A different approach to AI training: business-focused, decision-led and action-oriented. This certificate goes beyond technology; it is designed to develop professionals who can effectively work with AI, oversee its implementation and make informed decisions. Through this programme, you will acquire the key skills to:

Work with AI using structured methodologies and critical thinking.
Enhance productivity across any business function.
Make informed decisions in automated environments.
Design practical, real-world AI-powered solutions.

This master’s degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business, who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.

Integrate the digital marketing function
Lead digital marketing plans
Develop digital projects
Optimize time to market and media investment
Develop strategic digital ecosystems​
Advanced management of the digital marketing funnel​

1. Digital Marketing Strategy & AI‑Driven Business
2. Design of Digital Identity and Web Experience with AI
3. Digital Visibility: SEO, SEM and GEO (Generative Engine Optimisation)
4. AI Marketing Stack: Data, CRM & Automation
5. Human Skills for Leading AI
6. Planning, Control and Execution of Digital Investment with Business Impact
7. AI Performance Marketing: RTB & Social Media
8. AI Commerce & Omnichannel Experience
9. Professional Development & Networking
10. Master’s Final Project (TFM)

Digital Communication Coordinator
Digital Strategy Analyst
E-commerce Coordinator
Social media Manager
Performance Marketing Executive
Growth Marketing Specialist
CRM & Automation Assistant
Digital Communication Executive
Digital Marketing Specialist