Master of Science in Digital Marketing and Ecommerce - Marketing Digital y Comercio Electrónico

Master SEO, SEM, social media, analytics, and e-commerce platforms that drive online business.
Learn how to grow brands in a digital-first, global marketplace.

The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. Our Master of Science in Digital Marketing and E-Commerce degree program prepares you to drive growth, engagement, and innovation in global markets as digital channels continue to transform how consumers interact with brands.

Cutting-Edge Curriculum: Master digital strategy, SEO/SEM, data-driven marketing, content creation, social media, and e-commerce management using industry-standard platforms and tools.
Global Campus Experience: Study across international business hubs in the USA, France, Germany, and Spain, gaining insights into diverse consumer behaviors and digital trends.
Real-World Brand Projects: Work on marketing campaigns, product launches, and e-commerce strategies for real companies to build your portfolio and confidence.
Career-Driven Approach: Prepare for roles in digital strategy, brand management, performance marketing, and online retail through hands-on learning and industry engagement.

You will need the official transcripts from the institution that awarded your undergraduate degree or its equivalent.

If you do not have a degree recognized in the United States, you must arrange to have an evaluation of your foreign transcript by American Association of Collegiate Registrars and Admissions Officers (AACRAO)’s International Education Services, a member of Association of International Credential Evaluators (AICE), or National Association of Credential Evaluation Services (NACES) prior to the evaluation and award.

All costs for foreign transcript evaluation must be covered by the applicant.

You must provide a copy of your official ID or passport (Visa Students).
You must submit a signed enrollment agreement.
If you are not a native English speaker, did not complete your post-secondary education exclusively in the English language, or did not complete at least 24 academic credits in a university-level program taught in English you will have to provide proof of English proficiency:

TOEFL (Test of English as a Foreign Language) 67 (IBT – Internet version); Schiller, TOEFL number is 0835.
TOEIC (Test of English for International Communication) score of at least 700.
IELTS (International English Language Testing System) score of at least 6.0, except for our MBA and MBA International Business programs, which require a 6.5 IELTS (or equivalent).
CAMBRIDGE FCE (First Certificate in English) grade of “B” (B2 level) or higher -Cambridge Advanced (CAE) or Proficiency (CPE) preferred.
Duolingo English Exam: score of at least 105 for all programs.
Pearson English Test (PTE): GSE score of 52 or higher.
If you successfully graduated from the Tampa Language Center with a Level 6 program, you are eligible for admission.

Our MSc in Digital Marketing and E-commerce equips you with the knowledge and skills to create impactful strategies and brands, covering 360° marketing, SEO, web analytics, financial analysis, and more.

Foundations of Digital Marketing and E-Commerce
Digital Communication and Social Media Marketing
Inbound Marketing and Content Marketing
Digital Branding
Search Engine Optimization and Search Engine Marketing
Web Analytics
User Experience Design
Growth Marketing Strategy and Financial Analysis
Sales and E-commerce
Customer Relationship Management Systems
Big Data and AI for Marketing Analysis
Capstone Project in Digital Marketing and E-commerce