Master in Marketing and Sales Management

UNIE’s Master in Marketing and Sales Management aims to provide you with excellent and specialized competencies by giving you an in-depth theoretical understanding of the fundamental principles, strategies and techniques used in these fields.

But we are also a university that focuses on the real world of business. That’s why this postgraduate program combines the abovementioned theoretical knowledge with hands-on experiences that will enable you to implement marketing and sales actions aligned with the company’s commercial objectives.

One of the hallmarks of this program that also sets it apart from other master’s degrees in marketing and sales management is the way it helps you acquire key cross-cutting skills for your professional development: effective communication, teamwork, critical thinking, problem solving, and decision making.

You can study for our Master in Marketing and Sales Management if you have a bachelor’s degree in Business Administration and Management; Labour Relations and Human Resources; Economics; Marketing and Communication; International Business; or Business Analytics.

You can also take it if you have a bachelor’s degree in other areas, but you’ll have to complete the corresponding complementary courses (no more than 12 ECTS).

Marketing & Sales Strategies
Marketing Intelligence & Customer Experience
Strategic Leadership & Skills
Financial Management
Digital Marketing
Operational Marketing & Sales Management
Omnichannel Distribution & E-commerce
Marketing Trends & Technology
Internship
Final Master Thesis

Chief Marketing Officer (CMO)
Chief Commercial Officer (CCO)
Business Developer
Marketing and Sales Manager
Product Manager
Brand Manager
Category Manager
Key Account Manager
Trade Marketing Manager
Sales Advisor or Sales Analyst