Master in Responsible Marketing and International Trade Management - Máster en Dirección de Marketing y Comercio Internacional Responsable

The Master in Responsible Marketing and International Trade Management is a unique program designed to train professionals with a global vision of marketing and international trade, integrated with corporate social responsibility and sustainability, to lead organizations towards sustainable and ethical growth.

This master is aimed at university graduates, young professionals, entrepreneurs, and business managers who wish to specialize in marketing and international trade management under a framework of sustainability, ethics, and Corporate Social Responsibility, and who seek to develop their careers in global and responsible business environments.

To provide students with a deep understanding of marketing strategies and international trade operations from a perspective of responsibility and sustainability. To train leaders capable of designing and implementing responsible marketing campaigns, managing international commercial transactions ethically, and driving organizational transformation towards corporate social responsibility. To equip students with the skills to identify global market opportunities, manage multicultural teams, and make strategic decisions that balance economic profitability with social and environmental impact. To foster innovative thinking and entrepreneurial spirit to address global challenges in international business environments.

The curriculum is structured in modules covering: 1. Corporate Social Responsibility and Sustainability, 2. Strategic and Responsible Marketing, 3. International Trade and Global Logistics, 4. International Negotiation and Business Law, 5. Digital Marketing and E-commerce, 6. Research Methodology, 7. Master's Thesis (TFM). It also includes professional internships or research projects to apply acquired knowledge in real-world scenarios.

Graduates can pursue careers as: Responsible Marketing Director, International Trade Manager, Export/Import Coordinator, CSR and Sustainability Manager, International Business Consultant, Brand Manager, Global Supply Chain Specialist, and entrepreneur or founder of sustainable businesses operating in international markets.