Master in Digital Business and Innovation

The Master in Digital Business and Innovation - an official and RUCT-registered program equips you with the expertise to thrive in a rapidly evolving digital landscape. Designed for forward-thinking professionals, this program develops key competencies in digital marketing, big data analytics, online strategy, and business transformation. Learn from industry experts and gain hands-on experience through real-world projects, preparing you to lead digital initiatives and drive innovation. Based in Barcelona, a global hub for technology and entrepreneurship, this program connects you with top professionals and international networks, positioning you at the forefront of digital business evolution.

GBSB Global Business School is recognized among the Top 10 Digital Business Schools in Spain by The Financial Magazine National Rankings 2024. Evaluated against over 400 institutions, this ranking highlights our commitment to academic excellence, innovative programs, and strong industry connections. As a student, you will benefit from a globally recognized institution that provides the skills, knowledge and network to thrive in the evolving digital business landscape.

To be eligible for admission to the Master in Digital Business and Innovation, you must

Have a Bachelor’s degree (or equivalent) or higher; be in the process of completing your Bachelor’s degree (or equivalent), or have a high level of relevant work experience.
Demonstrate proficiency in the English language.

DIGITAL STRATEGY
Digital Economy and Its New Driving Forces
Digital Strategy and Transformation
Drucker’s 7 Sources of Innovation, Open Innovation
Strategic Approaches to Managing Innovation
Disruption Theory
Digital Transformation Journey

BUSINESS INTELLIGENCE
The Architecture of Digital Business Models
The Tools Required to Design a Digital Business Model
Design Thinking Model
Lean Start-up Concepts
The Fundamentals of Information Management
Business Model Digitalization
Main Machine Learning (ML) Techniques
Artificial Intelligence (AI)

OPERATIONS & SUPPLY CHAIN
Retail and E-Commerce Supply Chain and Omnichannel Operations
Customer Service Operations Management
Last Mile and Reverse Logistics
Transformation of Supply Chains
Selecting and Using Data and Analytics for Decision-Making
Implication, Components and Applications for Supply Chains 4.0
Digitization of the Supply Chain

E-MARKETING
Platform Economy and Businesses
Key Challenges When Designing a Digital Platform Strategy
Multi Sided Platform
Ecosystem-focused Framework
Ecosystems in the Web and Mobile Market
Data Protection and Privacy Issues in Web and Mobile Marketing
Governance Challenges (Openness/ Accessibility of the Platform)
Omnichannel Marketing
User Experience (UX), Responsive Design and Customer Journey
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Appstore Search Optimization (ASO)
Monetization Approaches in Mobile Marketing

PROJECT MANAGEMENT
Effective Teamwork and Project Management (6 ECTS)
Finance for Management (8 ECTS)

GLOBAL STRATEGY
Principles of Behavioral Economics
Geopolitics and Geo-economics Methodologies
Causes of Globalization
Data and Strategy
Strategic Management, Planning and Structure
Strategic Approaches to Analyzing the Position of an Organization

CAPSTONE PROJECT