We live in a world of intensifying global relationships, one in which international business has become the key determinant of economic development and prosperity.
Program addressed to International and domestic Import-Export and International Directors, Managers, as well as Marketing and Operations Directors, International Business Directors and Area Managers, International Sales Department personnel.
This course is designed to give students a fundamental understanding of the environment in which international business operates and of the business practices required to compete successfully in global markets. It prepares students for the international marketplace and illustrates how successful managers must function in a competitive world.
Packed with current examples that reflect the vibrancy of the international business field, the course offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
This course relies heavily on the practical implementation of specific international management concepts. Realistic problems, together with comprehensive case studies, form an integral part of the course.
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