Centennial College - Toronto

Postgraduate Program Advertising – Media Management . Posgrado en Publicidad - Gestión de Medios

Centennial College - Toronto
  • Imparte:
  • Modalidad:
    Presencial en Toronto
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    941 Progress Avenue
    Toronto M1G 3T8
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Advertising – Media Management
  • Otras Convocatorias:


    The first program of its kind in Canada, Advertising Media Management will prepare you for the role of strategic media planning and buying within the advertising and communications industry.

    To do so, this intensive, hands-on, industry-approved program will provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platform) for advertising messages.

    In this School of Communications, Media and Design post-graduate program, you will:

    Develop an expertise in reaching target audiences with a creative message;
    Build your business and negotiating skills on behalf of advertising clients to achieve strategic results;
    Expand your knowledge of emerging media;
    Master your knowledge of industry specific syndicated research databases and software;
    Complement your in-class education with an industry field placement that will provide the opportunity to work in the industry and hone your skills.


    Academic Requirements

    College diploma or university degree in any discipline.
    We will consider applicants with partial post-secondary (minimum two years) and relevant work experience.
    Additional Requirements
    Attend a mandatory program admission session where you will:

    Complete a basic mathematics test and written questionnaire
    Submit a resume


    Semester 1
    Integrated Marketing Foundations
    Business Communications
    Professional Practice
    Digital Communications I
    Media Research Data and Analyses
    Introduction to Media Planning
    Broadcast Buying and Measurement
    Connection Planning

    Semester 2
    Advertising Planning & Campaign Management
    Media Account Administration
    Media Buying and Reporting
    Digital Communications II
    Media Advertising Negotiation and Sales
    Media Industry Issues

    Semester 3
    Field Placement (Media Management)

    Salidas profesionales

    Career Outlook
    Digital Strategist
    Social Media Planner
    Connection Planner
    Account Planner
    Broadcast Buyer
    Media Sales Executive
    Research Analyst
    Business Development Coordinator
    Business Science

    Areas of Employment
    Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

    This wide range of companies is an excellent example of the types of areas in which you will be able to a launch career, including:

    Advertising agencies
    Independent media management companies
    Marketing companies
    Multimedia owners and sellers
    Research companies

    ¡Infórmate ahora sin compromiso!


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