Centennial College - Toronto

Postgraduate Program Advertising – Media Management . Posgrado en Publicidad - Gestión de Medios

Centennial College - Toronto
  • Imparte:
  • Modalidad:
    Presencial en Toronto
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    941 Progress Avenue
    Toronto M1G 3T8
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Advertising – Media Management


The first program of its kind in Canada, Advertising Media Management will prepare you for the role of strategic media planning and buying within the advertising and communications industry.

To do so, this intensive, hands-on, industry-approved program will provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platform) for advertising messages.

In this School of Communications, Media and Design post-graduate program, you will:

Develop an expertise in reaching target audiences with a creative message;
Build your business and negotiating skills on behalf of advertising clients to achieve strategic results;
Expand your knowledge of emerging media;
Master your knowledge of industry specific syndicated research databases and software;
Complement your in-class education with an industry field placement that will provide the opportunity to work in the industry and hone your skills.


Academic Requirements

College diploma or university degree in any discipline.
We will consider applicants with partial post-secondary (minimum two years) and relevant work experience.
Additional Requirements
Attend a mandatory program admission session where you will:

Complete a basic mathematics test and written questionnaire
Submit a resume


Semester 1
Integrated Marketing Foundations
Business Communications
Professional Practice
Digital Communications I
Media Research Data and Analyses
Introduction to Media Planning
Broadcast Buying and Measurement
Connection Planning

Semester 2
Advertising Planning & Campaign Management
Media Account Administration
Media Buying and Reporting
Digital Communications II
Media Advertising Negotiation and Sales
Media Industry Issues

Semester 3
Field Placement (Media Management)

Salidas profesionales

Career Outlook
Digital Strategist
Social Media Planner
Connection Planner
Account Planner
Broadcast Buyer
Media Sales Executive
Research Analyst
Business Development Coordinator
Business Science

Areas of Employment
Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

This wide range of companies is an excellent example of the types of areas in which you will be able to a launch career, including:

Advertising agencies
Independent media management companies
Marketing companies
Multimedia owners and sellers
Research companies

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