Centennial College - Toronto

Postgraduate Program Advertising – Account Management - Posgrado en Publicidad - Gestión de cuentas

Centennial College - Toronto
  • Imparte:
  • Modalidad:
    Presencial en Toronto
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    941 Progress Avenue
    Toronto M1G 3T8
    Canadá
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Advertising – Account Management
  • Otras Convocatorias:

    Presentación

    The Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry.

    If you like creating, planning, managing and working in collaborative teams, this School of Communications, Media and Design program is for you. Because the advertising world needs specialized account managers who understand the full scope of the industry, this offering will cover areas such as:

    Advertising
    Digital, mobile and social media platforms
    Event marketing
    Direct marketing
    Management of integrated communications plans from inception to final production
    Not only will a team of seasoned professionals mentor you as you acquire new skills and confidence for the industry, but you will also have the opportunity to apply your know- how to the real world. The Advertising Account Management program is the only post-graduate offering of its kind in Canada to offer a 14-week field placement in the marketing communications field.

    Requisitos

    Academic Requirements
    College diploma or university degree in any discipline.
    We will consider applicants with partial post-secondary education (minimum- two years) and relevant work experience.
    Additional Requirements
    Attend a mandatory program admission session where you will complete a writing test and questionnaire
    After applying at Ontariocolleges.ca, you will receive a letter with instructions on how to book your Program Admission Session.

    Programa

    Semester 1
    Digital Communication Planning
    Integrated Marketing Foundations
    Advertising Research & Analysis
    Account Management Practices
    Media for Account Managers
    Business Communications
    Professional Practice
    Broadcast Production Basics

    Semester 2
    Advanced Integrated Marketing
    Strategic Planning & Consumer Insight
    Agency Finance and Operations
    Advertising Planning & Campaign Management
    Advertising Issues for Account Managers
    Digital Production Management
    Copywriting Techniques
    Design and Production Fundamentals

    Semester 3
    Placement (Account Management)

    Salidas profesionales

    Career Outlook
    Junior Account Executive
    Assistant Account Manager
    Sales Promotion Specialist
    Direct Marketing Assistant
    Areas of Employment
    Advertising
    Digital and mobile marketing
    Sales promotion
    Event marketing
    Direct marketing

    ¡Infórmate ahora sin compromiso!

    Publicidad

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