Post Graduate Program Advertising – Account Management - Posgrado en Publicidad - Gestión de cuentas
Marketing – Sales and Account Management at Centennial College was developed for students who previously completed a post-secondary education and wish to gain marketing expertise while building on their existing credentials.
The program will offer you two semesters worth of classes that will provide a solid foundation in the processes of acquiring and maintaining client accounts. Through interactive teaching practices such as role-playing, simulations and case studies, you will develop the interpersonal communications, negotiation and presentation skills as well as sales techniques necessary for this client-focused profession.
The Marketing – Sales and Account Management program, which is facilitated through the School of Business, will prepare you a wide reaching field with many opportunities in key account management and professional and sales service. This area of employment offers a host of opportunities for career advancement.
Three-year college diploma or university degree in any discipline.
We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program.
Business Culture and Craft
Case Analysis and Marketing Metrics
Marketing Analysis and Planning
Fundamentals of Selling
Fundamentals of Project Management
Strategic Account Development
Sales and Account Management
Business Ethics & Negotiation Skills
Sales Force Automation & Technology
Sales and Account Management: Placement
Key Account Manager
Commercial Sales Representative
Sales and Service Specialist
Technical Sales Representative
Inside Sales Representative
Territory Sales Representative
Areas of Employment
Medical and dental technology
Hardware and software vendors
Packaged goods companies
Mid-to-large sized business-to-business (B2B) organizations with their own sales force