Centennial College´s Marketing Research and Analytics program positions you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This Business Graduate Certificate program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.
This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.
Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).
University degree or a three-year college diploma in any discipline from a recognized institution
We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume
Proof of English proficiency
An assessment of numeracy skills may be requested
Start Date:Fall, Winter, Summer
Marketing Project Management
Marketing Analysis and Planning
Fundamentals of Marketing Research
Computer Applications for Marketing Analytics
Statistics for Marketing Research
Web and Conversion Analytics
Case Analysis and Marketing Metrics
Database Mining and Visualizations
Applications in Marketing Analysis
Research and Analytics - Capstone
Applied Qualitative Research
Applied Quantitative Research
Marketing research specialist or analyst
Marketing research and intelligence coordinator
Market intelligence specialist or analyst
Customer insights analyst
Consumer research manager
Business intelligence analyst
Market research analytics manager
Web marketing analyst
Customer experience analyst
Direct response analyst
Digital marketing analyst
Social media analyst
Data and analytics specialist
Business analytics specialist
Loyalty program analyst
Marketing strategy analyst
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