EMLYON Business School

Master in Luxury Management & Marketing - Máster en Gestión y Marketing de Lujo

EMLYON Business School
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  • Imparte:
  • Modalidad:
    Presencial en Lyon
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2016
  • Lugar:
    Lyon
    Francia
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MSc in Luxury Management & Marketing

Presentación

The MSc in Luxury Management & Marketing Marketing is a 16-month specialised master programme delivered by EMLYON Business School in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience.

You’ll acquire the basics of management, learn how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry and master fundamental skills that you will transpose to the luxury dimension of your choice and experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.
Throughout the year, various company visits and seminars are organised, but the contact with the business community does not stop there.

Requisitos

Bachelor’s or Master’s degree in any field
• GMAT/GRE/TAGE MAGE test score
• English proficiency test score (TOEIC or TOEFL or IELTS or other relevant test)

Programa

Participants in the programme will first follow a core syllabus aimed at the acquisition of fundamentals, a thorough knowledge of which is necessary to tackle the specialisations proposed in each programme. During this period, participants will also learn to work in groups and to improve the quality of relationships within a team, thanks to real-life situations and simulation games.

Example of courses:
> International economy and business cycles
> European and international legal frameworks
> Negotiation skills
> From accountancy basics to the creation of economic value
> Diagnosis and entrepreneurial decision-making
> Business strategy game
> Strategy and organisational behaviour

Specialisation Courses

The luxury management and marketing specialisation itself only starts once the core syllabus is completed.

Introduction to Luxury Sector
Multicultural leadership
European and international legal framework
Institut Paul Bocuse experience
Analysis of the luxury industry
Sociological dimensions of the luxury sector
Marketing
Strategic marketing
Brand management
International marketing
Advertising and communication
Law of industrial property
Management
Team management
Purchasing and supply chain management
Retailing
Merchandising
Management of the luxury distribution networks
Local Marketing & Customer Relations
Legal issues on luxury products distribution
Fashion and Lifestyle Industries at London College of Fashion
Visual Merchandising for Fashion
Theoretical & Contemporary Fashion Studies
Start your own fashion label
Fashion Product Development
Entrepreneurs for Asia in luxury on our Shanghai campus
Asia business environment (core course)
International strategy of firms (core course)
Innovation in China and Asia (core course)
Luxury Business in China ( equivalent to 2 electives)
In company project
Chinese language classes
Workshops, visits and conferences

Salidas profesionales

Graduates from this programme will mostly join positions in marketing, merchandising, sales management or in purchasing in industries such as Jewellery and Watches, Fashion, Wine and Spirits, Luxury Hotels, Travel and Leisure, Cars, Boats and Private Planes, Arts,...

- 75% of graduates in full time employment, 19% started their own company
- Average annual salary of a graduate student: €53K (maximum €70k)
- 41% of graduates work in Marketing, 23% work in Sales
- 47% of graduates work outside their home country
- Main recruiters and internship providers include: A. Lange & Sohne, Audemars Piguet, Bank of America, Banyan Tree, Burj Al Arab, Cartier, Coty, Gucci, Infiniti Europe, L´Oréal, Louis Vuitton, Moet Hennessy, Mont Blanc, Payot and Swarovski

Competencias

Students of the MSc in Luxury Management & Marketing programme all share a strong desire to learn and work in an international and high-quality environment. This passion is mirrored in a programme designed to develop those skills that will be most useful for the student´s career development, as well as to provide each student with the support necessary to obtain their internship and jobs

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