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Imparte:
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Modalidad:Presencial en Geneva
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Precio:Consultar rellenando el formulario
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Comienzo:Convocatoria Continua
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Lugar:EU Business School Geneva
Rue Kléberg 6
Geneva 1201
Suiza -
Horario:START DATES: January, March and October
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Duración:90 ECTS
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Condiciones:Deadline for admission to this program: one month before each start date.
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Idioma:El Master se imparte en Inglés
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Titulación:For students studying on our Barcelona and Swiss campuses, a state-recognized, university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio). An EU Business School Switzerland degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Presentación
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to give them a competitive edge in this highly competitive and thriving sector. This major explores the advanced theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic thinking, this program will deliver the key competencies required in the industry while developing a student’s understanding of international and intercultural management needs.
Requisitos
1 certified copy of bachelor´s degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Programa
The MBA in Leisure & Tourism (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Term 1
Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future I
Term 2
Corporate Finance
People & Talent Management
Global Economics for Managers
Strategy & Decision Making
Management Information Systems
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future II
Business Strategy Simulation
Term 3
Structure
International Tourism Management
Strategic Tourism Marketing
Environments of Tourism
Culture & Cross-Cultural Management in Tourism
Digital Business in Tourism
EU Research & Dissertation Seminars*
EU Dissertation
The dissertation allows students to combine the skillls and tools acquired throughout their MBA into a final project that uses strategic business thinking for success in the business world. Is it to be turned in within three months of the end of the final term. Students choose their topic with the help of their MBA Dissertation Advisor. Many participants use it to study a new market they want to enter as entrepreneurs; others use it as a tool to research and analyze their existing companies.
*EU Research & Dissertation Seminars will be taken over 2 terms
Salidas profesionales
Hotel management
Digital tourism
Event and conference management
Tour operators
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