Coventry University London Campus (CULC)

MBA International Marketing - Máster en Marketing Internacional

Coventry University London Campus (CULC)
  • Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    £15,250
    Coventry University London Campus has recently launched over £180,000 worth of scholarships to UK and International students
  • Comienzo:
    Octubre 2017
  • Lugar:
    University House, 109-117, Middlesex Street
    Londres E1 7J
    Reino Unido
  • Horario:
    From 9:00 to 18:00 Monday to Friday
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    MBA International Marketing
  • Otras Convocatorias:

Presentación

The Business, Management and Marketing subject area at Coventry University is ranked 20th in the Guardian League tables 2016. This programme can equip you with the knowledge and competence required to take on the challenges in international marketing and can also help you develop successful international marketing strategies.

Requisitos

A second class honours degree (2:2) or above. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

IELTS of 6.5 overall, with a minimum of 5.5 in each component.

Objetivos

All modules are taught by staff with industry experience and during the programme you can experience lectures delivered by industry professionals and visits to marketing related events and exhibitions. Past visits have included the Digital Marketing Show and Trade Vision Exhibition.

Programa

MODULES
• Sustainable Strategy – from Planning to Implementation
• Marketing in a Global Age
• Finance, Funding and Legislative Frameworks for Success
• Leading in a Changing World
• Business and Management Research Methods or Entrepreneurship

Specialist modules
• Digital Marketing
• Buyer Behaviour Analysis – The Psychology of Buying
• Retail and Service Marketing
• Creativity

Project options

• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

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Publicidad

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