In the last few years, hotel companies have undergone an intense process of development, globalization and vertical concentration. This has caused training deficits for professionals, who need to have abilities and competencies to help them implement a highly professional approach to hotel management. This is specially important given the economic relevance of the hotel sector in the world economy.
The MBA in Hotel Management is born from the desire to fill this existing gap in management and executives in the marketing and finance departments of hotel chains. It is a programme geared towards the hotel industry. This training is done at university level and with the quality of faculty that is the hallmark of UAB.
Strategic management and value creation influence decisions about going public, revenue management, brand management, sales, budget management, etc., and they progressively evolve towards adopting he strategies of marketing and finance departments.