The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.
1 certified copy of bachelor´s degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Transformational Management & Leadership
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Crafting Your Future I
People & Talent Management
Global Economics for Managers
Strategy & Decision Making
Management Information Systems
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future II
Business Strategy Simulation
Digital Marketing Strategies
Crafting the Digital Business Model
Digital Business Architecture
Digital Business Design
The Digital Consumer
EU Research & Dissertation Seminars*
The dissertation allows students to combine the skillls and tools acquired throughout their MBA into a final project that uses strategic business thinking for success in the business world. Is it to be turned in within three months of the end of the final term. Students choose their topic with the help of their MBA Dissertation Advisor. Many participants use it to study a new market they want to enter as entrepreneurs; others use it as a tool to research and analyze their existing companies.
*EU Research & Dissertation Seminars will be taken over 2 terms
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