EU Business School

MBA - Communication & Public Relations - MBA en Comunicación y Relaciones Públicas

EU Business School
  • Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Convocatoria Continua
  • Lugar:
    EU Business School Barcelona
    Diagonal 648 bis
    Barcelona 08017
    España
  • Horario:
    START DATES: January, March and October
  • Duración:
    90 ECTS
  • Condiciones:
    Deadline for admission to this program: one month before each start date.
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    For students studying on our Barcelona, Swiss and Online campuses, a state-recognized, university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio). An EU Business School Switzerland degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
  • Otras Convocatorias:

Presentación

The skills required for communication and public relations have been drastically redefined with the advance of social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns and define intricate strategies and micro-targets to ensure that an organization’s key messages reach its key target audiences. This program will provide students with the know-how they need to stay ahead of current trends and to apply the latest technologies and communication strategies.

Requisitos

1 certified copy of bachelor´s degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Programa

The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Term 1

Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future I

Term 2

Structure
Corporate Finance
People & Talent Management
Global Economics for Managers
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future II
Business Strategy Simulation

Term 3

Public Speaking & Public Communication
Organizational Communication
Mass Media Strategy, Planning & Media Law
Practical Applications in Public Relations

EU Research & Dissertation Seminars*

EU Dissertation 15 | 20
The dissertation allows students to combine the skillls and tools acquired throughout their MBA into a final project that uses strategic business thinking for success in the business world. Is it to be turned in within three months of the end of the final term. Students choose their topic with the help of their MBA Dissertation Advisor. Many participants use it to study a new market they want to enter as entrepreneurs; others use it as a tool to research and analyze their existing companies.


*EU research & dissertation seminars will be taken over two terms

Salidas profesionales

Event management
Corporate communications
Public relations
Press relations

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