Universitat Internacional de Catalunya - UIC

Máster Universitario en Gestión Cultural – Oficial Programa en Inglés

Universitat Internacional de Catalunya - UIC
  • Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
    Edificios Alfa y Beta Immaculada, 22 Edificios Gamma y Delta Terré, 11-19
    Barcelona 08017
  • Duración:
    60 ECTS
  • Titulación:
    Máster Universitario en Gestión Cultural – Oficial


Begin your training as a cultural manager and position yourself in an emerging industry that is creating jobs. The UIC Barcelona Master´s Degree Programme in Arts and Cultural Management takes a practical, international approach to the field.

You´ll acquire in-depth knowledge from an entrepreneurial perspective about the work processes involved in cultural products and services. Besides subjects in key areas, the programme also includes subjects that promote leadership and the use of new technologies.

Students also learn about the work dynamics of the two specialization pathways: the visual arts and cultural heritage, and creative cultural industries. The aim is to ensure you acquire a multi-purpose, multidisciplinary profile so you can work in the area of cultural policies, institutions and projects. This master´s programme is closely linked to the city of Barcelona, which boasts a first-class cultural panorama and numerous international projects.

The classroom sessions are combined with study visits where you will have the opportunity to visit cultural facilities and institutions and learn from their managers. You will also have Master Classes and workshops given by national and international experts.


This master´s programme is for you if you have a university degree (with or without job experience) and are interested in analysing the problems raised by cultural management.


To offer a reflection on the theory of culture in the 21st century and its social effects.
To provide instruction about the characteristic features of local, national and international cultural policies.
To teach students how to analyse a society´s cultural fabric and prepare a diagnosis of needs and opportunities.
To ensure students can apply management tools to the subjects of financing, financial management, human resources, marketing, communication, scheduling and production in relation to cultural events.
To encourage the acquisition of personal entrepreneurial skills.
To provide instruction about the specific management requirements of each cultural area.
To teach students how to evaluate cultural projects and programmes.
To introduce students to professional practice.
To encourage a sense of social responsibility and ethical commitment.


Module 1: Theoretical and Practical Principles for Cultural Management
October - December

Tools for Managing Culture
Cultural Marketing
Society and Culture in the 21st century
Cultural Institutions and Policies
Module 2: Tools for Cultural Management
January - March

Funding for Culture
Legal Aspects of Cultural Management
Cultural Communication
Creation of Cultural Companies
Module 3: Creativity and Cultural Entrepreneurship
January - June

Creation of Cultural Companies
Leadership, Culture and New Technologies
Module 4: Analysis and Management of Cultural Sectors
April – June

Visual Arts Management (Spanish)
Cultural Heritage Management (Spanish)
Curation Management and Exhibitions (Spanish)
Publishing Industry Management (English)
Audiovisual Industry Management (English)
Performing Arts Management (English)
Module 5: Internships in cultural companies and institutions
Module 6: Final Master’s Degree Project


Analysing a society´s cultural fabric and preparing a diagnosis of needs and opportunities.
Designing, scheduling, managing and assessing cultural projects.
Creating, managing and leading interdisciplinary human teams.
Attracting and managing economic resources in relation to cultural projects, companies and institutions.
Designing marketing and communication strategies in the area of culture.
Being familiar with and applying new technologies in the process of cultural management, production and dissemination.
Encouraging a sense of social responsibility and ethical commitment.

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