MA in Strategic Marketing - Máster en Marketing Estratégico
Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.
A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
We accept a range of qualifications from different countries – learn more about international entry requirements
English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Business Strategy Simulation (10 credits)
Consultancy Skills and Practice (20 credits)
Contemporary Issues in Strategic Marketing (20 credits)
Marketing Analytics (20 credits)
Problem Solving & Strategic Marketing as Practice (10 credits)
Research Dissertation (60 credits)
Strategic Management (10 credits)
Choose 30 credits from the following:
Business to Business Relationships (10 credits)
Marketing Communications (10 credits)
Product and Innovation Management (10 credits)
Retail Marketing (10 credits)
Services Marketing (10 credits)
Strategic Brand Management (10 credits)
Strategic Environmental Sustainability (10 credits)
The optional modules listed on the website for this programme may unfortunately occasionally be subject to change. As you will appreciate key members of staff may leave the University and this necessitates a review of the modules that are offered. Where the module is no longer available we will let you know as soon as we can and help you make other choices.
Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
Employers aren’t just looking for great qualifications. They want to see high-quality personal skills too, such as team working, leadership, presentation and interpersonal skills. Our Skills Development Consultants offer individual appointments to help you shape and hone these qualities.