University of Central Lancashire

Master in Strategic Communication - Máster en Comunicación Estratégica

University of Central Lancashire
  • Imparte:
  • Modalidad:
    Presencial en Preston
  • Precio:
    £525 per 20 credit module for UK / EU students and £1,000 for international students
  • Comienzo:
    Enero 2017
  • Lugar:
    Fylde Road
    Preston (Lancashire) PR4 0RB
    Reino Unido
  • Duración:
    2 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Strategic Communication, MA

Presentación

The relentless nature of managing communication activity often acts as a barrier to reflection on strategic development. This MA Strategic Communication course provides a focus for communicators who want to move beyond tactics and toward strategic thinking. The part-time blended learning course offers communicators the opportunity to engage in personal professional development and to achieve a Masters qualification. UCLan MA Strategic Communication students are professionals working in corporate communications and public relations roles. They study at short intensive block teaching residential sessions in Preston followed by distance learning supported by a range of online activities. Engagement in Masters level study across a range of topics develops their critical thinking capacity. This in turn enables them to take a strategic perspective to communication practice.

Requisitos

An honours degree (normally equivalent to a British 2:2 or above), or equivalent professional qualification. Applicants without a degree but with academic aptitude and extensive suitable experience, for example in corporate communications, public relations, internal communication, management, marketing, journalism, or general business experience may be considered.
A strong interest in the challenges of strategic communication evidenced in a statement of about 500-words which describes the reasons they want to join the programme, and what they hope to gain from the experience.
Appropriate computer literacy and access.
Two references that confirm capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.
Those with the normal qualifications and Advanced Prior Learning (such as the CIPR Diploma in Public Relations or the Postgraduate Diploma in Corporate Communications from Seneca College, Toronto) are eligible to be exempted from the PR4018 Fundamentals of Strategic Communication module.
Evidence of appropriate English language competence through an official language test for non-native English speakers e.g. IELTS 6.5 or equivalent.

Programa

YEAR 1
The course is validated as a blended learning course (block teaching residential plus online activities) rather than a distance learning course (online activities alone), and attendance at the residential sessions is compulsory. Students find the block teaching sessions really valuable as they network and debate ideas with academics and fellow professionals. Students arrange their own accommodation in local hotels.

A typical study route for students joining the course in Semester 1 is illustrated:

Semester 1
Fundamentals of strategic communication
Communication and technology

Semester 2
Rhetoric

YEAR 2

Semester 1
Strategic communication management

Semester 2
Internal communication: theory, concepts and principles
Quantitative and qualitative research methods

Upon successful completion of the taught modules you will complete a Strategic Communication Dissertation.

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Publicidad

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