The relentless nature of managing communication activity often acts as a barrier to reflection on strategic development. This MA Strategic Communication course provides a focus for communicators who want to move beyond tactics and toward strategic thinking. The part-time blended learning course offers communicators the opportunity to engage in personal professional development and to achieve a Masters qualification. UCLan MA Strategic Communication students are professionals working in corporate communications and public relations roles. They study at short intensive block teaching residential sessions in Preston followed by distance learning supported by a range of online activities. Engagement in Masters level study across a range of topics develops their critical thinking capacity. This in turn enables them to take a strategic perspective to communication practice.
An honours degree (normally equivalent to a British 2:2 or above), or equivalent professional qualification. Applicants without a degree but with academic aptitude and extensive suitable experience, for example in corporate communications, public relations, internal communication, management, marketing, journalism, or general business experience may be considered.
A strong interest in the challenges of strategic communication evidenced in a statement of about 500-words which describes the reasons they want to join the programme, and what they hope to gain from the experience.
Appropriate computer literacy and access.
Two references that confirm capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.
Those with the normal qualifications and Advanced Prior Learning (such as the CIPR Diploma in Public Relations or the Postgraduate Diploma in Corporate Communications from Seneca College, Toronto) are eligible to be exempted from the PR4018 Fundamentals of Strategic Communication module.
Evidence of appropriate English language competence through an official language test for non-native English speakers e.g. IELTS 6.5 or equivalent.
The course is validated as a blended learning course (block teaching residential plus online activities) rather than a distance learning course (online activities alone), and attendance at the residential sessions is compulsory. Students find the block teaching sessions really valuable as they network and debate ideas with academics and fellow professionals. Students arrange their own accommodation in local hotels.
A typical study route for students joining the course in Semester 1 is illustrated:
Fundamentals of strategic communication
Communication and technology
Strategic communication management
Internal communication: theory, concepts and principles
Quantitative and qualitative research methods
Upon successful completion of the taught modules you will complete a Strategic Communication Dissertation.
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