The growth of the sport industry has prompted the need for a more professional and commercial orientation to the management of sport. The MSc Sport Management responds to this market demand by providing a critical and applied examination of research and practice essential to the development of future sport managers.
You will develop a higher level understanding of management principles and their application to the sport industry. This course enables you to advance your knowledge of the processes by which sport has become a global phenomenon within the wider service and entertainment industry, the subsequent tensions that have emerged, and the implications for the future development and management of sport.
An Honours degree is normally required - 2:2 or above, or equivalent
Business Strategy & Finance
You will develop an understanding of the foundations of strategic analysis, choice and the implementation strategies that usually tie into an organisation’s business decisions (Private, Public and Third Sector). This includes a study of Corporate Finance in terms of an organisation’s sources of finance, reporting and the interpretation of financial data that is fundamental to the broader understanding of the dynamics of the tourism, hospitality and leisure sectors.
You will identify issues and appropriate measures relating to effective managerial performance in a complex operating environment. The unit seeks to develop competence in the areas of organisational management and behaviour appropriate to the development of a career in management within the leisure sector. The unit focuses on the ‘effective manager’ by investigating key roles and functions and how these may be affected by operational environment, organisational structure and culture, particularly within international and multinational organisations.
Sport Principles & Practice
You will develop an understanding of the structure of sport at all levels, from global organisations such as FIFA and the IOC, to local voluntary/amateur sport organisations. It will provide an introduction to the global nature, structure, and environment of sport. The unit will be international in nature, drawing on examples and practices from both developed and developing countries.
The number of people who watch sport, directly or indirectly, far outweigh the numbers that actively participate, yet nearly all academic study of sport is focused upon participation. The overall aim of the unit is to provide you with an understanding of sport consumption through an examination of a number of different theories, and an application of such theories to describe and explain the behaviour of the sport consumer.
Facility Planning & Design
The unit helps you to understand the key components of the design of sport and recreation facilities. The unit enables you to understand the design of associated and support facilities and services, and the special facility design and technical operations. The unit allows you to understand building services, engineering economics and nature of the triangular relationship between the client, contractor and operator.
The dissertation, which is underpinned by a research methods unit, provides you with the opportunity to study a subject in-depth. The resulting piece of work is a 15,000 word dissertation, showing your extensive understanding of the topic. The dissertation is the culmination of your learning experience on the programme, requiring the development of the intellectual capacity to plan and carry out an academically-sound research project, involving the use of an appropriate research methodology to collect and analyse data, a critical treatment of the relevant literature and well-presented findings.
Choose one unit from the following options:
The aim of the unit is to understand the process of creating a new entrepreneurial venture along with sources of funding available to nascent and novice entrepreneurs when starting their new entrepreneurial ventures. Strong emphasis is placed upon the identification and evaluation of entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or an entrepreneurial venture within an existing organisation.
Food & Drink
Food and drink is the basis of life: it provides sustenance, fulfils nutritional requirements, is enjoyable, forms the basis for many of life’s experiences and is central to the hospitality, tourism, retail and events industries. As such, an understanding of the nature of our relationship with food socially, economically, politically, environmentally and in terms of technology is a valuable adjunct to other strategic and operational areas of expertise.
Mobile Communication & Mobile Marketing
Design and critically evaluate innovative mobile applications that enhance the effectiveness of a marketing communication campaign. This unit aims at providing you with the necessary theory and tools for understanding, designing and evaluating mobile communication and mobile marketing initiatives in the experience-based industries. Mobile platforms, delivering effective highly localized and contextual content, are no longer an option but a requirement for successful marketing campaigns. The unit will help you to critically handle mobile marketing and mobile communication projects.
Politics, Philosophy & Economics for Sport
You will critically assess the key disciplines of politics, philosophy and economics. Examine the core underpinning concepts that infuse interpretations and understandings of what, how and why sport is of social, cultural and political salience in modern society. The unit examines the nature of politics; philosophy and economics to make sense of sport within and as part of institutions that comprise society and contribute to stability and social naturalness. To do this the unit investigates relationships that are ontologically and epistemologically conditioned and subsequently are not neutral and hence the place of sport in this context is both problematical and contested.
In this unit you will develop an understanding of the nature, diversity and features of sport tourism, while developing an understanding of the changing demands for sport tourism, the supply structures and an examination of its impacts and responses of both sport and tourism providers. It will critically explore the unique interaction of sport, tourism and events.
The placement unit is intended to foster personal and professional development and to enable you to make a connection between academic learning and the working world.
It is ideal for those wanting to pursue a career in sport development, sport facility management, sports marketing, sports administration, and sport event management, or for those hoping to work for national sporting governing bodies, sports consultancy enterprises, schools and specialist sports colleges, community groups or charitable sporting organisations.
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