Master International Management (Full Time) - Máster en Negocios Internacionales
1. A completed Bachelor´s degree in Communication and Information Studies or related area
In general, students´ previous education should reflect their affinity with the following subject areas: Communication Studies, Management & Organisation, Intercultural Communication or (Inter)Cultural Studies, and Linguistics. Unfortunately, at present we only offer a Dutch-taught pre-Master’s programmes in Communication and Information Studies.
2. Proficiency in English
•TOEFL score of ≥580 (paper based) or ≥237 (computer based) or >92 (internet based)
•IELTS score of ≥7.0 (overall band) and ≥6.5 (writing)
•Cambridge Certificate of Advanced English (CAE), with a mark of at least B
•Cambridge Proficiency in English (CPE), with a mark of at least C
We’ll also be looking at your portfolio, practical experience (for example, studies or work experience abroad) and motivation to determine whether you meet the requirements and are suitable for this programme. An interview may be part of the selection process.
The Master’s specialisation in International Business Communication is a combination of communication studies, applied linguistics, international management and intercultural communication. Nowadays organisations seek to create communication strategies that support their overall strategy and objectives. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in professional communication and need to be taken into account in order to create effective communication strategies.
During the one-year Master´s programme in International Business Communication, you will find yourself in a dynamic learning environment, working together with committed and motivated students. Although collaborative teamwork is central to the courses (as it is in organisations), you will also receive personal guidance from highly experienced members of faculty throughout your time in the programme.
As a future business executive or communication specialist you will need to be able to assess the quality, reliability and validity of the research that informs your decisions and to judge whether existing (as well as your own!) research complies with the ground rules of academic rigor. To be able to do so, you will learn to evaluate research (methodologies) critically, and to separate the wheat from the chaff.
You will follow the courses described below, as well as a related elective course (that is, a course of your own choosing):
Corporate strategy - 6 ECs
Research on corporate strategy emphasizes two sets of issues. First, what determines the scope of a firm: why are some companies highly specialised, while others embrace a wide range of products, markets and activities? Second, what are the links between scope and performance? Clearly, specialised firms will tend to be smaller than diversified firms, but what is the impact on profitability and shareholder returns?
Data collection and analysis in intercultural contexts - 5 ECs
You will learn about advanced quantitative research methods and how to apply them to analyse different types of data (using SPSS). You will be able to correctly interpret and report the results of a variety of inferential statistical analyses in writing (in accordance with APA conventions).
Global Corporate Communication - 6 ECs
Corporate communication involves orchestrating internal and external communication instruments to create a favorable image among the company´s most important stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Multinational companies now need to take different business cultures and language backgrounds into account when designing their communication.
Research seminar: Mother tongue or Lingua Franca- 10 ECs
One of the main consequences of economic globalisation is that more and more multinational organisations choose to adopt a common corporate language (a lingua franca). On the whole, multinationals assume that this will contribute to effective internal communication across a linguistically (and culturally) diverse workforce. However, whether such a single language´ strategy always leads to the most effective and efficient communication still remains largely unclear.
Stakeholder management (hands-on practice) - 8 ECs
Over the past two decades, economic globalisation and rapid developments in ICT have increased the scope of profit and nonprofit organisations worldwide. No longer constrained by time, geography or distance, their operations have taken on an international scale. As a result, they have had to rethink their objectives and communication strategies. ´Stakeholder´ is the term used to describe all those people and organisations, such as employees, customers, NGOs, government departments and pressure groups, that have a vested interest in a particular corporate endeavor or issue.
Elective course - 5 ECs
You may choose any course offered as an elective at Master´s level within the Faculty of Arts, with a workload of at least 5 ECs, provided you have permission from the relevant Examination Board. If you wish to follow an elective course offered by another faculty or another university, you need to contact the International Business Communication coordinator (as well as the relevant Examination Board) for approval, before you follow the course.
Thesis (Compulsory) - 20 ECs
On the basis of an approved research objective and research proposal, you will conduct a study in the field of international business communication under the guidance of a supervisor from the department of Communication and Information Studies. Your research should follow from a theory-based, empirical research question . Although the primary requirement is that the research question is theory-based (and not practice-based), it may be practically oriented as well, that is, the answer to the question may have practical implications for business communication (practice). Your research will lead to an academic research article (your Master´s thesis).
A career in business, government, semigovernment, or academia; corporate communications manager, press officer, marketing communications manager, communication trainer, social media manager, recruitment manager, or PR consultant in multinationals or organisations with international stakeholders.