Master Product Design (Full-time, Part-time) - Máster en Diseño de Producto
1. A completed Bachelor´s degree in Creative Industries: Cultural Sciences, Art Sciences or a Bachelor´s of Arts with at least 45 EC in Art History, Cultural Sciences and/or Cultural Policy.
2. Proficiency in English
•A TOEFL score of ≥575 (paper based) or ≥232 (computer based) or ≥90(internet based)
•A IELTS score of ≥6.5
•Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher
The Master’s programme in Creative Industries is approached with a strong focus on culture. The creative industries is a fast-changing sector where the focus always seems to be on the tension between creativity and commerce. Many areas are being explored: art, high fashion, music, film, television, social media, tourism and education. At Radboud University, we help you to develop a reflective, inquisitive and critical view of the creative industries and its relationship with economics and commercialism.
Core Course Creative Industries
After an initial exploration of the notion of ‘culture´, this course traces the recent history of the creative industries. Policy changes will be studied within the context of globalization and technological transformation. Key concepts are the organisation of markets, labour, and intellectual property, within what has been called the creative economy or the experience economy. The course will also address issues of social justice, diversity and quality. In studying key issues and paradigm shifts in the creative industries, students will become familiar with debates, changes and continuities that have informed this very diverse field.
Seminar 1: Creativity in Context
Creativity has become quite a desirable commodity in our contemporary culture. Creativity, economists and government officials maintain, is necessary to innovate, and innovation leads to economic prosperity. Yet, what does it mean to be creative? In this seminar we explore how creativity is theorized in philosophy and cognitive psychology and how economists, sociologists, and government officials talk about creativity and its possible values. We then investigate the ways in which creativity manifests itself within the creative industries, with the aim to arrive at a better understanding of how creativity works within this sector.
Seminar 2: Things: Material Culture and the Politics of Identity
We live in a world of overconsumption characterised by too much stuff and our relationship to these things is both complex and contradictory. We express ourselves through things, using materiality and material objects to manage and perform social relationships and identities. Objects also define us; they are vital matter that organise, animate and orient social action. Starting with a look at some key texts on consumer culture, the object as commodity, and special objects such as souvenirs and gifts, we will move on to study ‘thing theory´ and explore new cultural materialist approaches.
Seminar 3: Creativity and Arts EducationIn this seminar we will engage with the core value of arts education: creativity. We will analyse the discourse on creativity and the so-called ‘21st Century Skills´ in education as represented in the Routledge International Handbook of Creative Learning. Based on an established methodological and theoretical framework, we will evaluate every day classroom practices by observing classes and interviewing arts teachers. We will explore the ways in which a qualitative, hermeneutical approach to arts education can give us insights in the practices and values of the work of arts teachers.
Seminar 4: Trend watching
Skinny jeans or low-cut trousers, local produce or eco-friendly Brazilian coffee, grunge or folk music? Which trends will be popular next year? Why do we choose one trend over another? Who decides what we like? In this seminar we take a closer look at the nature of trends. We take as our starting point Raymond Williams´ concept of the ‘structure of feeling´, a feeling or predilection shared by so many people it can be considered structural. We will pay particular attention to the relationships between trends and ideology, trends and generation, as well as the concept of authenticity.
In this programme you’ll develop the skills needed to critically reflect on and successfully contribute to the creative industries. Jobs in: cultural institutions, production companies, media, tourism, fashion, government.