“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This specialist postgraduate public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.
Public Relations is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information.
According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. This has been influenced by the fast-paced world in which we live. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.
Licenciado/Título de Ingeniero/Título de Arquitecto with an average of 6.0-6.9, Aprobado or above
English language qualifications:
GCSE pass in English at Grade C or above
IELTS with an average overall score 6.5 with at least a 5.5 in each component
TOEFL IBT minimum score 88
Cambridge English: Advanced (CAE): exams taken from January 2015 – overall score of 176 with at least 162 in each component; exams taken before January 2015 – Grade C and no less than borderline in each skill
Trinity College English Language qualifications: ISE III Pass for postgraduate taught courses and research applications
City and Guild’s IESOL/ISESOL tests at expert and mastery levels (C2 and C1) for the majority of postgraduate programmes
Pearson Test of English Academic (PTE Academic) with a minimum of 67 points in each elemen
Don’t worry if you do not meet these requirements, we run a number of courses to prepare you for academic studies.
Modules of study (subject to validation):
PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.
Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.
This module critically examines the key elements of strategic marketing and its interface with business strategy.
Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.
Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.
Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public / political sector. The module accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.
Campaign Planning for Marketing & PR
The aim of this module is to enable students understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.
The aim of this module is to develop the student’s understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.
This module introduces students to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.
Learning and teaching methods
Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.
Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.
Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.
The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.
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