We offer an exciting curriculum that combines rigorous academic study with the practical professional skills that are much in demand by employers. You will put together a professional pitch, stage a press conference and create blogs. You will also explore issues affecting the industry, such as professional ethics and the impact of new media.
You should normally have a good first degree qualification (Upper Second Class Honours) or equivalent, although professional qualifications or substantial appropriate work experience may be acceptable instead. The course relies heavily on you being able to write and present effectively in English, and if English is not your first language, you need to have a minimum IELTS score of 7.0, plus sufficient academic or professional background.
This challenging and highly regarded course encourages you to reflect on the dynamic public relations profession. The course was the first of its kind in London, the centre of Europe’s public relations industry. Public relations is a fast-moving field, sensitive to changes both in technology and in society. As an international industry it is at different stages of development in different countries. The course will equip you to seize the opportunities presented by change, rather than simply following in the slipstream.
PUBLIC RELATIONS AND THE MEDIA
UNDERSTANDING PUBLIC RELATIONS
CONTEMPORARY THEORY AND ISSUES IN PR
DISSERTATION RESEARCH SKILLS
PLANNING A PUBLIC RELATIONS CAMPAIGN
The option modules allow you to pursue your interest in some of the specialisms within the practice of PR. Several of the optional modules consider the practice of PR within different sectors eg consumer, charity, fashion. Other optional modules allow you to develop specialist technical skills eg in new media. Students choose two optional modules from a range that currently includes consumer public relations; corporate public relations; fashion public relations; new media and public relations; NGO and charity campaigns and public relations.
This course is particularly relevant if you want to start, or to progress, a career in public relations or one that involves communications with either internal or external stakeholders.
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