University of New South Wales, Australia

Master Public Relations & Advertising - Máster en Relaciones Públicas y Publicidad

University of New South Wales, Australia
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  • Imparte:
  • Modalidad:
    Presencial en New South Wales
  • Precio:
    620$AUD/UOC
  • Comienzo:
    Información no disponible
  • Lugar:
    UNSW Australia International Centre, East Wing, Red Centre Building
    New South Wales 2052
    Australia
  • Duración:
    2 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master Public Relations & Advertising

Presentación

The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.

Requisitos

Postgraduate
Completion of a recognized bachelor degree
Meet English requirements.

* Some programs have additional entry requirements, please contact UNSW for this information.

Objetivos

The Master of Public Relations and Advertising program aims to develop a critical understanding of professional communication through the application of contemporary research and theory to public relations and advertising discourses and contexts. Key objectives are to examine modes of communicative practice including informative, persuasive, creative, promotional, digital and interpersonal discourses, and to engage ethically with publics and communities, engage creatively with ideas and production technology and engage professionally with organizational practices. Graduates will develop knowledge of how professional communicators can help organizations build mutually beneficial relationships with publics including citizens, consumers and critics.

Programa

MPRA 1.5 year (72 UOC) stream
Cognate Courses (24 UOC)
Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)
MPRA 1 year (48 UOC) stream
Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)
ARTS5503 Academic Writing (6 UOC)
This course can be taken as an additional course for students wishing to develop their academic writing skills. It will not count towards the program requirements. Click here for further details about the course.

Salidas profesionales

Our graduates are well-rounded communication professionals known for their creativity, innovation, intellectual aptitude, and strategic thinking. Past graduates have found jobs in print, radio, television and online media industries, and in the media relations and corporate communication sectors.

Publicidad

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