ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona

Master in Packaging Design - Máster en Diseño de Packaging

ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona
Este curso no está actualmente activo en nuestra Web
  • Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    10.900 €
  • Comienzo:
    Septiembre 2019
  • Lugar:
    C/ Rambla 30-32
    Barcelona 08002
    España
  • Duración:
    60 ECTS
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master´s Degree in Packaging Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Presentación

In a market that is in continuous growth, packaging needs professionals with skills to communicate, both formally and graphically, the attributes of a product. Nowadays, to design a package implies giving the market products that seduce for their communication language and are thought with social consciousness and environmental responsibility. This master offers the suitable tools to conceptualize and develop projects of comprehensive packaging projects, with the will to train designers specialized in this discipline.

The programme is focused on both graphic design and structural packaging design, not from a technical point of view, but from its shape and communication. It offers the unique opportunity to work by the side of the most renowned packaging designers of each field and to learn their working methodology to come with an optimal and professional result.

The final objective is to provide the participants necessary knowledge to create and develop a product from a strategy and branding point of view, to detect the needs of the client and to give a solution, design and execution of any packaging project, all of this with practical workshops and theoretical capsules.

Within the duration of the master, 10 practical cases of different nature and category are resolved: from gourmet packaging to widespread consumption, from re-design to the creation of new packages. Concepts like eco-design and innovation to create more efficient and sustainable packages are introduced, which promote the good design and the correct use of materials.

Dirigido

Preferably at graduated in graphic and/or industrial design, professionals or academic profiles with proven experience in the several fields of these studies.

Objetivos

To study in depth the discipline of packaging, its history and new trends, and to know how society and the consumer influence in the packaging solutions.

To offer the necessary theoretical/practical tools to make and present a packaging project: naming creation, lettering and applied typography, art direction and presentation techniques.

To know the lines that follow the strategists and designers to create a successful product, to acquire a solid theoretical basis of branding and to know how a product is created and developed from the marketing point of view.

To put into practice the acquired knowledge through the analysis, plan, design and execution of packaging projects. To detect the needs of the client and to create packages that answer the demand of different sectors. To learn how to create more efficient and sustainable packages that encourage good design and the correct use of materials.

Programa

Packaging projects

Practical workshops in which around 10 practical cases of different nature and category are resolved: from gourmet packaging to widespread consumption, from re-design to the creation of new packages, from eco-design to innovation. Some of these projects go deep in graphic design and art direction, others in structural packaging design. Each workshop is tutorized by a different professional that is expert of the field, who proposes the student a resolution of the case according to their usual working method.



Theoretical concepts and design tools

Theoretical-practical classes that complement each other with exercises to experiment and strengthen the taught contents.

Introduction to packaging, history and present.
Creative writing: naming and storytelling.
Introduction to concepts of: calligraphy, signs and typography.
Micro-typography and sign workshop.
Typographic arrangement.
Presentation techniques in public.
Sketching, layout and modeling.
Project management and valuation


Branding in the packaging environment

Theoretical classes that introduce concepts and contents that will be applied during the different design workshops

Introduction to the planner and planning world.
Strategic process and brand identity creation.
Brand architecture: construction models of a brand.
Construction of the brands in depth and shape. Brand vision and mission.
Creation of the brand experience in 360º


Marketing. Communication and advertising strategy

Theoretical classes that introduce concepts and contents that will be applied during the different design workshops

Consumer, company and market. Marketing as a business philosophy.
Packaging as a business and communication strategy.
The package as a product/market need.
Packaging exhibition and advertising in the selling point.


Eco-design of packages and packaging

Theoretical classes that introduce concepts and contents that will be applied during the different design workshops

Eco-design of packages criteria.
Evaluation of the environmental impact of a package.
Analysis of the circle of life of a product.
Optimization of the resources in packaging design: weight and volume reduction, use of recycled material, packages reusing and recyclability.


Materials, packaging pre-printing and printing

Theoretical classes that introduce concepts and contents that will be applied during the different design workshops

Materials for the packaging.
Manufacturing systems and package creation.
Pre-printing and printing systems.
Quality controls.
Labelling, marking and codification

Cursos relacionados que SÍ están activos

Publicidad

Ver otros masters de...