Bournemouth University

Master in Media Management Practice - Máster en Práctica en Gestión de Medios

Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    £850 per unit
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    18 Meses
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MA Media Management Practice


This part-time MA course is designed to be flexible so that you can follow it without taking a break from your professional work.

Each unit is delivered via a two-day intensive residential followed by online learning support, so the requirement for you to be on campus is minimal, but you will enjoy the benefits of meeting your cohort face to face, which helps to create a community of practice in the online phases.

The MA consists of six specialist units from the Build your own MA framework, that can also be studied as standalone short courses, plus the Master’s Project and Exhibition units. Applications should be made for each individual unit of study; find out more about how to apply.

The course is aimed at media professionals seeking to explore emerging issues in media management. You will be equipped with key concepts, theories, and current thinking which will enable you to engage critically with areas of media management, such as the complexities of managing media organisations, intellectual property, the value of creative labour and products, and strategic approaches to management, projects and leadership. Assignments are negotiated to ensure that you are able to research and develop insights in areas relevant to your own professional practice.


Applicants should have an undergraduate degree and the required work experience in the relevant industry (normally a minimum of two years). It is also possible for non-graduates to apply if they have significant and relevant work experience (normally ten years) and can demonstrate an ability to both complete and benefit from the course.

International entry requirements
If English is not your first language, you will need to provide evidence that you can read, write, speak and understand English to the level specified below.

English language requirements for the BYOMA short courses are normally a minimum of one of the below:

Successful completion of the Pre-Sessional English for University Study Programme
IELTS (Academic) 7.0 with minimum 6.5 in writing and 6.0 in the other three components or equivalent.


The MA Media Management Practice is open to creative and media professionals, as well as educators and educational researchers where applicable.


Year 1

This qualification is part of the Build your own MA framework. Units may include:
International Film Business: This unit will provide you with an intensive introduction to the business of independent film development, production and exploitation in the international marketplace. It is centred around a detailed analysis and understanding of the film value chain. Emphasis will be placed on UK, European and American Independent film models, in contrast to the US major studio model.
Intellectual Property & Emerging Business Models: You will identify a specific area of interest with respect to intellectual property management or exploitation, and prepare an in-depth critical analysis of your topic, supported by wide reading. In addition to reference to academic literature, you are expected to provide critical insight into your own professional practice, using personal observations and factual data gathered from the wider creative and media industries.
Strategic Marketing in the Media: You will formulate, evaluate and debate major perspectives in the strategic marketing approaches of media organisations in both academic and practice contexts, and have the ability to develop innovative and appropriate media marketing strategies having considered and evaluated your own work environment.
Managing Creativity & Innovation: This unit will allow you to appraise analytical and theoretical perspectives on the complexity of the management of creativity and innovation, and creative leadership, as it relates to work organisations in general and media organisations in particular; and to critically analyse various strategies and approaches to building effective managerial and leadership techniques to foster innovation and creativity.
Corporate Strategy in the Media: You will acquire an appreciation of the complexity of managing media organisations across different media and appreciate the utilisation of a range of macro and micro analytical frameworks to assist your analytical thinking.
Project Management for Media Professionals: Designed for those working in the media sector who want to develop their project management skills and knowledge in order to run successful projects, this unit explores key issues, processes and theoretical perspectives relating to media project management. Its aim is to enable you to demonstrate a systematic and advanced engagement with the conceptual, managerial and professional skills necessary in media project management.

Year 2

The Master´s Project and Exhibition are the culmination of your MA journey. You will carry out a piece of systematic research into something, of your choice, which is relevant to your professional practice. The project is equivalent to 10,000 words and represents an in-depth synthesis of academic research and professional innovation. The Exhibition unit gives you the opportunity to present this research to your key stakeholders, to gather feedback from them, and to reflect upon your MA journey.

Option units (choose one)
Master´s Production Project
Master´s Research Project

Core unit

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