The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today’s media and content industries, building on our role as a leader in UK media research. Practicebased assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.
Applicants typically have a good Honours degree (Upper Second Class or equivalent) in a relevant discipline, and significant relevant professional experience. You will generally be expected to have at least a year’s experience of working in an editorial, creative or business function. If English is not your first language, you should have an IELTS score of 6.5.
Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
MEDIA MANAGEMENT: STRATEGY, CONTEXT AND TOOLS
MEDIA OPERATIONS AND ORGANISATION
RESPONDING TO A CHANGING MEDIA ENVIRONMENT
STRATEGY IMPLEMENTATION IN THE MEDIA FIRM
THE INTERNATIONAL MEDIA FIRM IN TRANSITION
Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.
Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).
Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in or to transfer to new sectors of the media.
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