Bournemouth University

Master in Media and Communication - Máster en Comunicación y Medios

Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    Unlimited number of Scholarships available
    Please fill out the enquiry form for more information
    UK/EU/Channel Islands: £8,250
    International (non-EU): £14,500
  • Comienzo:
    Enero 2022
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MA Media and Communication


This flexible course gives you the chance to study communication and media at an advanced level. It will provide you with a highly employable set of skills, together with the ability to engage with theoretical concepts, perform analysis of media, and develop a critical understanding of the industry today.

You can tailor this MA to suit your needs, with the option of a start date in September or January, and three exit points from the course, each leading to a different qualification: Postgraduate Certificate, Postgraduate Diploma or Master’s degree in Media & Communication.

Significantly, this MA also offers you the option of a 30-week professional placement within the communication or media sector, designed to enhance your employability after graduation. You will be offered a range of options, giving you the opportunity to focus on subjects that are of interest and relevance to you.

This MA is underpinned by our practice-led research expertise, which allows you to develop your capability to engage with research and communicate your ideas in a variety of media, including text, video and audio.


A Bachelors Honours degree with 2:2 in a required subject, or equivalent
Required subjects include: Media Communication, Mass Communication, Business Studies or Social Sciences.

International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in speaking, listening and reading, or equivalent.


Core units

Communication Theory: The study of communication theory, with an emphasis on the role of the media and its relationships with societies and cultures. You´ll explore the historical development of mass media and theories for studying mass communication and its processes, with a focus on the professionalisation of communication and its impact on the public sphere. This covers contemporary issues associated with communication theory. You´ll develop a critical awareness of the role and influence of communication in contemporary society.
Research Methods in Media & Communication: You´ll develop an appreciation of the key principles and practices of research in the field of media and communication. This course offers a broad grounding in social science research methods and be prepared to rigorously design, conduct, report and evaluate research. You´ll also be introduced to opportunities and challenges of conducting applied research using industry data collection and analysis techniques. The course is built around three complementary strands to prepare you for work in academia, as well as industry. These are generic social science research training, subject specific research training and industry specific research commissioning and interpretation.

Communicating Ideas: For this unit you´ll be expected to deliver research outcomes in a variety of ways, including text, video and audio. This unit’s intention is to improve your ability to communicate with a range of audiences and to generate impact from the research which emerges from your educational experience, and the future research projects you might be involved in. You´ll develop skills in a new language of academic expression, and your fluency with media technology will help you articulate ideas.

Media in Transition: How media institutions are evolving as a response to societal, economic and technological changes. The unit offers contextual knowledge to underpin the remainder of the course, and you´ll be expected to develop an advanced understanding of an area in media and communication that interests you and supports your future career goals.
Exhibition: The Exhbition offers an opportunity to share key ideas and thinking within your research project to an audience of students and academics. The skills developed in Communicating Ideas will help you present your ideas using a range of media technology. Your work will also be informed by the underpinning provided in the Research Methods in Media & Communication unit.
Master’s Project: For youer Master´s Project you will generate an individual piece of research adopting either a humanities or social sciences approach. This is likely to draw from what you learnt during the postgraduate diploma stage of the course. It´s possible your Project will embrace practice-led research if your production skills gained from the Communicating Ideas unit are excelling.

Option units

Cross-Platform Media: Theory & Practice: Through the analysis of multiple cross-platform media case-studies, you are encouraged to develop an informed and critical understanding of the academic approaches and methodologies that can be used to address cross-platform practice.
Brands & Brand Communication: Critically analyse the key theoretical approaches to branding and integrated brand communications planning and delivery. Evaluate the specific individual theory and practice of each of the main marketing communications’ disciplines, in order to appreciate how organisations plan, implement, and evaluate this expenditure for performance success.
Intercultural Communication: Develop the knowledge and skills to critically evaluate varied forms and approaches to communication in an intercultural context. You will also develop the ‘soft (interpersonal) skills’ to be able to work effectively cross-culturally.
Media & Global Challenges: You will gain an understainding of the function and role of the media during crises. Review the various theoretical perspectives on crisis reporting and the impact of media coverage of national and international crises on audiences.
Youth Culture & Media: Investigates the kinds of media platforms and practices that make youth culture move, examining how cultural forms travel, catch on, and spread from city to city, from nation to nation. The unit draws from a range of media practices from blogging to music videos to street art, focusing in particular on how youth culture travels transnationally via media and mediated exchange.
Music, Media & Communication: Explore the historical role of music within broadcast media; theoretical approaches to the analysis of the function of music embedded within media and the influence of media on the contemporary musical canon.
New Media Innovation: You will critically engage with key issues and debates facing a networked media landscape, where audiences as passive consumers make way for collaborative reporting, crowdsourcing. Ways in which new media can complement and enhance existing journalistic processes will be at the forefront – including data journalism, increased transparency and accountability, as well as mobile news applications and augmented reality.

Salidas profesionales

This course will provide you with advanced-level skills of critical understanding and analysis. You’ll develop the capability to engage with research and communicate the findings of your research using text, video and audio methods. This course will empower you to enhance the impact of your research outcomes, but will also provide you with skills which will be of value within the context of your future employment.

Career opportunities for graduates of this course can be in a number of industries from news media to marketing and government communication, along with education, research and management and business organisations.

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