The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
The information included on this webpage is indicative of the courses provided by the University of Leicester. Due to regular enhancement of the University’s courses, please refer to Leicester’s own website and Terms and Conditions for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information before submitting an application.
2:1 degree in a relevant subject, or equivalent professional qualification.
We can give special consideration to you if you have significant work experience in a relevant field.
English Language Requirements: IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
Public Relations, Culture and Society
Public Relations, Journalism and Networked Media
Media Research Methods
Core modules :
Strategic Communications Management
Advertising as Socio-cultural Form
Plus a 14,000-word Dissertation
Option modules, choose two option modules from:
Global Affairs: Communication, Culture and Power
Technology, Culture and Power: Global Perspectives
Critical Approaches to Consumer Culture
International Political Communication
Law in the Media
Law Media and Communication
Digital Media in Everyday Life
Chinese Media in a Global Context
Globalisation of Sexuality: Culture and Media
Critical Approaches to Celebrity Culture
Cosmopolitanism, Media and Human Rights
Protest and Publics in the Network Society
New Media, Online Persuasion and Behavioural Change
This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.
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