Master Marketing Communications - Máster en Comunicación de Marketing
The MA in Mass Communications provides a thorough grounding in the theories, approaches and research necessary for the study of media and communication processes in both the national and global contexts. The course combines an overview of the history and development of communication research with a critical analysis of current theories in the field.
You will analyse key areas in mass communication including media production, organisation and control, news in the local, national and global context, media/new media roles and the political process, communication policy and regulation, and cross-national media and communication systems.
This course will enable you to engage critically with contemporary debates surrounding the social, political and cultural roles of media and communication in modern societies. You will investigate the quantitative and qualitative methods and approaches necessary for analysing all aspects of the communication process, from media organisations, media professionals and production to media content, audiences and cultural consumption.
This postgraduate degree will equip you with the advanced analytical skills and knowledge you need to progress your professional career or to pursue further academic study in the rapidly expanding field of media and communication research.
The information included on this webpage is indicative of the courses provided by the University of Leicester. Due to regular enhancement of the University’s courses, please refer to Leicester’s own website and Terms and Conditions for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information before submitting an application.
2:1 degree or equivalent professional qualification.
We can give special consideration to applicants who have significant work experience in a relevant field.
English Language Requirements: IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
Contemporary Issues in Media and Cultural Studies
Mass Communication Theory
Research Methods and Management
Approaches to Media Audiences
Research Design and Research Practice
Plus a 14,000-word Dissertation
Option modules, choose two option modules from:
Global Affairs: Communication, Culture and Power
Technology, Culture and Power: Global Perspectives
Critical Approaches to Consumer Culture
International Political Communication
Law in the Media
Digital Media in Everyday Life
Chinese Media in a Global Context
Globalisation of Sexuality: Culture and Media
Critical Approaches to Celebrity Culture
Cosmopolitanism, Media and Human Rights
Protest and Publics in the Network Society
New Media, Online Persuasion and Behavioural Change
This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.