The basic requirement to come onto the programme you need a 60 credit level 7 marketing qualification awarded by a recognised marketing body (including but not limited to the Chartered Institute of Marketing, the Market Research Society or the Institute of Direct Marketing); or a level 7 management qualification with a significant marketing element. If you also have relevant experience or PG qualifications additional credit may be awarded which will reduce the number of modules that you will need to study and so can reduce the length of study to 12 months.
The MA Marketing Top-Up is specifically for marketing professionals who are looking to build on their existing post-graduate qualifications and experience to obtain a Master´s level qualification. It offers the opportunity to meet your continuing professional requirements as a marketing practitioner and enrich your career prospects.
The taught modules that comprise the MA Marketing Top-Up balance academic study with a practical focus on the key perspectives and decisions that underpin the development of effective strategies for the increasingly digitised and globalised marketing environment of this century.
Special course features
converts professional qualifications into an MA
networking opportunities with other professionals
part time study in Northampton
distance learning is supported worldwide by elearning
The programme is studied over 18 months and has the following four modules*
* There may be additional exemptions for experience and qualifications in addition to the basic entry requirements.
Strategic Digital Marketing
So many aspects of our lives are becoming digitised and this digital world creates immense new opportunities for marketers. To capitalise on these opportunities requires the understanding of how digital technologies can add value for customers and marketing strategies.
International Marketing Strategy
The focus here is the decisions and challenges faced by firms attempting to develop and grow in international markets in a way that provides a sustainable competitive advantage.
Successful organisations need to be flexible and adaptable to rapidly changing circumstances. For managers, this means having the capability to develop strategies for their organisations, both at corporate and business levels, that provide a competitive advantage in a fast-changing world.
Research Methods and Dissertation
Having studied research methods, you have the opportunity to explore an aspect of international marketing in depth through the design and execution of an independent piece of academic research with the support of your supervisor
The programme aims to enhance professional standing through taking the skills and knowledge of marketing professionals to the next level. In this way it provides strong support for the development of your marketing and management career to a senior level .
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