Prepare for a high-flying career in marketing with this intense Master’s.
Marketing is the practice of identifying customers and satisfying their needs. But the best marketers aren’t only experts in their specialism. They understand the other key functions of business too.
On this course you will learn how to identify, evaluate and execute marketing strategies – and you’ll also discover how to engage and collaborate with company-wide specialisms.
You don’t need to have studied or worked in marketing before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper. Equally, if you do have an undergraduate degree in marketing or a related subject, or you have experience working in industry, this degree is a great opportunity to push your skills and capabilities further.
Degree Subject All subjects* (excluding UK degrees in a business-related subject, for which our Academic & Professional Courses are more suitable) *Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content. Degree Classification Good 2.2 or equivalent
Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.
It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.
Students for whom English is a Foreign language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
IELTS: 6.5 with a minimum of 6.0 in all components
PTE (Pearson): 62 with a minimum of 55 in all components
Test dates should be within two years of the course start date.
Compulsory Study (120 credits)
Students must study the following modules for 120 credits:
ACCOUNTING AND FINANCIAL MANAGEMENT
BUYER BEHAVIOUR AND INTERACTIVE MARKETING
INTEGRATED BUSINESS DECISIONS
MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
MANAGING PEOPLE AND ORGANISATIONS
STRATEGIC MARKETING MANAGEMENT
Option A Study (60 credits)
Students will select 60 credits from the following modules:
Please Note - Modules selected from this option range will be treated as COMPULSORY modules.
DIGITAL INTERACTIVE AND SOCIAL MEDIA MARKETING
GLOBAL BRAND STRATEGY
INTEGRATED MARKETING COMMUNICATIONS
RETAIL MARKETING AND MANAGEMENT
Junior managerial positions
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