• Imparte:
  • Modalidad:
    Presencial en Norwich
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    University of East Anglia, Norwich Research Park
    Norwich NR4 7TJ
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    MSc Marketing

Presentación

The MSc Marketing degree offered by Norwich Business School has been designed to provide an advanced programme of study relating to marketing. It exposes students to the interrelated functions of management then allows them to consider the implications of specialist marketing approaches.

The overall aim of the programme is to develop the next generation of marketing managers who can thrive in dynamic and complex business environments. It provides for the intellectual development of the student to enable him or her to function effectively, within a wide range of business sectors, by enhancing and developing a stronger marketing perspective among general management skills and knowledge. This degree is designed to meet the needs of graduates who have not previously specialised in management, or who have studied the subject in a non-UK context.

Requisitos

Degree Subject: Any subject except Business (unless studied in a non-UK context)
Degree Classification: Good 2.2 or equivalent

Programa

Compulsory Study (120 credits)
Students must study the following modules for 120 credits:

 ACCOUNTING AND FINANCIAL MANAGEMENT
 BUYER BEHAVIOUR AND INTERACTIVE MARKETING
 INTEGRATED BUSINESS DECISIONS
 MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
 MANAGING PEOPLE AND ORGANISATIONS
 MARKETING AND STRATEGY: MARKETS COMPETITORS AND CUSTOMERS
Option A Study (60 credits)
Students will select 60 credits from the following modules:
Please Note - Modules selected from this option range will be treated as COMPULSORY modules.

 GLOBAL BRAND STRATEGY
 INNOVATION MANAGEMENT
 INTEGRATED MARKETING COMMUNICATIONS
 MARKETING RESEARCH
 RETAIL MARKETING AND MANAGEMENT

Salidas profesionales

Norwich Business School students benefit from our highly valued insight into state-of-the-art thinking and practice in the fields of business and management. Many of our graduates have subsequently achieved varied and successful careers with high profile roles in regional, national and international organisations.

The University of East Anglia provides a professional Careers Centre and, together with the School´s Academic Careers Adviser, we will help students to choose their career path and develop their employability skills.

¡Infórmate ahora sin compromiso!

Publicidad

Cursos Relacionados

Ver otros masters de...