Keele University

Master in Marketing - Máster en Marketing

Keele University
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  • Imparte:
  • Modalidad:
    Presencial en Staffordshire
  • Precio:
    Información no disponible
  • Comienzo:
    Información no disponible
  • Lugar:
    Staffordshire ST5 5BG
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master in Marketing - Máster en Marketing.

Presentación

In offering a distinctive programme that aims to develop intellectual skills alongside practitioner skills, and which aims to enhance knowledge and understanding of theoretical debates alongside practitioner concerns, the MA Marketing seeks to develop well-rounded, thoughtful, active, reflective, and practical students with excellent skills that will enhance employability.

In order to achieve this goal, our teaching and learning strategy is wide-ranging and innovative, seeking to give students a rich learning environment that draws actively upon leading edge research as well as current marketing practice. The marketing modules develop knowledge and understanding, intellectual skills, subject-specific skills (mainly in marketing, but also in strategy, finance and accounting) and transferable skills.

Within the set of core marketing modules, each module will tend to take a dominant approach that will be either applied or theoretical, although all modules will contain elements of each. For example, Consuming Behaviours and Marketing Communications Theory will have teaching and learning approaches designed to accommodate significant theoretical issues, whilst modules such as Marketing Management and Marketing Research Theory and Practice will be more applied and practitioner-driven. The general introduction to the field of marketing will take place within the Marketing Management module, situated in the first semester. This will provide the platform for the marketing content that follows, whether practitioner- or theory-focused.

Requisitos

All applicants must hold a good honours degree (2:1 or 2:2) or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered. The University uses a range of relevant selection criteria including academic qualifications, professional experience, evidence of likely commitment to academic study, and an estimate of a candidate’s future potential.

Anyone applying from a country where English is not the first language is required to take an official test of English language obtaining at least IELTS 6.5 with a minimum of 5.5 in each subtest.

For overseas students who do not meet all direct entry requirements, we offer the opportunity to take an intensive Business Pre-Masters programme leading to the MA.

Objetivos

The MA in Marketing is designed to provide a rigorous understanding of marketing and contemporary marketing practice, underpinned by theoretically informed and critical approaches to marketing and management. The course combines conceptual, theoretical and practical approaches to the study of marketing.

Programa

Semester 1:

Core Modules:
•Marketing Management
•Accounting for Decision Making
•Marketing Research Thoery and Practice
•Consuming Behaviours
•Introduction to Research

In the second semester (January to May) you will take four modules


Semester 2:

Core Modules:
•Strategy and Information Management
•Contemporary Issues in Marketing

Optional Core Modules:
•Research Methods
•Creativity and Personal Development

Elective Modules:

Choose one from the following;
•Entreprenuership
•Marketing Communications Theory
•Branding

The availability of elective modules will be determined by demand and staff availability.

Summer:

Choice of either Dissertation or Applied Company Research Project

Competencias

Successful students will gain:
•Thorough understanding of contemporary marketing knowledge and techniques, as applied in a range of commercial and public organisations
•Critical awareness of, and evaluation of, current marketing theory, informed by leading edge research in the field
•Analytical and creative techniques to deal with complex marketing problems and their solutions
•Enhanced management skills and practical marketing skills leading to improved employability

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