Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour; marketing ethics; and innovation and strategy.
A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent.
We accept a range of qualifications from different countries
English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Consumer Behaviour (20 credits)
Marketing Management (20 credits)
Marketing Research (20 credits)
Marketing Strategy and Planning (20 credits)
Research Dissertation (60 credits)
Choose 40 credits from the following:
Business to Business Relationships (10 credits)
E-Marketing (20 credits)
Marketing Communications (10 credits)
Product and Innovation Management (10 credits)
Retail Marketing (10 credits)
Services Marketing (10 credits)
Strategic Brand Management (10 credits)
Strategic Environmental Sustainability (10 credits)
The optional modules listed on the website for this programme may unfortunately occasionally be subject to change. As you will appreciate key members of staff may leave the University and this necessitates a review of the modules that are offered. Where the module is no longer available we will let you know as soon as we can and help you make other choices.
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.
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