London South Bank University (LSBU)

Master Marketing - Máster en Marketing

London South Bank University (LSBU)
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  • Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2017
  • Lugar:
    103 Borough Road
    Londres SE1 0
    Reino Unido
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master Marketing
  • Otras Convocatorias:

    Presentación

    Full-time - 14 months; Part-time - 26 months

    This programme is an excellent choice if your educational background is in any discipline and you wish to work or develop your career in the Marketing profession.

    To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

    To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies, so that you are able to apply the marketing theories and concepts to a range of different types of organisations and scenarios.

    Requisitos

    To apply for a Taught Masters postgraduate course at LSBU you need one of the following:

    - IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
    - Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system


    For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.

    Objetivos

    We aim to help you to operate in highly competitive markets by providing the skills needed to work in a marketing management role. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.

    Programa

    Course modules

    Managing the Marketing Function
    Financial and HR Management for Marketing
    International Corporate Management
    Research methods
    20,000 word dissertation
    Electives:

    International Brand Management
    International Pricing and Performance
    Integrated Marketing Communications
    Social Marketing Strategy
    International Marketing
    Global Operations
    Emerging Issues in Marketing Comms
    Market Driven Marketing
    Digital and Social Media
    Public Relations

    Salidas profesionales

    Successful graduates work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

    The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research.

    LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get t

    Publicidad

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