Master Marketing and Management
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.
This course is designed to help you evolve into a critically informed marketing professional by developing the key analytic and strategic skills that employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.
Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field.
Licenciado/Título de Ingeniero/Título de Arquitecto with an average of 6.0-6.9, Aprobado or above
English language qualifications:
GCSE pass in English at Grade C or above
IELTS with an average overall score 6.5 with at least a 5.5 in each component
TOEFL IBT minimum score 88
Cambridge English: Advanced (CAE): exams taken from January 2015 – overall score of 176 with at least 162 in each component; exams taken before January 2015 – Grade C and no less than borderline in each skill
Trinity College English Language qualifications: ISE III Pass for postgraduate taught courses and research applications
City and Guild’s IESOL/ISESOL tests at expert and mastery levels (C2 and C1) for the majority of postgraduate programmes
Pearson Test of English Academic (PTE Academic) with a minimum of 67 points in each elemen
Don’t worry if you do not meet these requirements, we run a number of courses to prepare you for academic studies.
Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.
Learning and teaching methods
There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.
This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.
This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.
Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.
Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.